Texas Tech University - La Ventana Yearbook (Lubbock, TX)

 - Class of 1985

Page 250 of 564

 

Texas Tech University - La Ventana Yearbook (Lubbock, TX) online yearbook collection, 1985 Edition, Page 250
Page 250



Text from page 250:


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— Advertising students experience the Levi 501 Blues exas Tech ' s American Advertising Federation encourages advertising majors to associate with other adver- tising students and adver- tising professionals in Lub- bock as well as learn about the advertising business, according to Nancy Adams, AAF vice presi- dent. During Mass Com- munications Week in February, AAF invited advertising representatives who handled the Levi Strauss 501 jeans and Bud Light accounts to talk to students about campaign strategies. One activity that helps students get acquainted with their future occupa- tion is Shadow Day, in which a student is matched with a Lubbock business- man and follows the businessman " in his sha- dow " during the course of an average work day, Adams said. The Tech AAF chapter is ranked among the top chap- ters in the country for its large membership and activ- ities. Adams said AAF also sponsors members to cre- ate teams and develop advertising campaigns to present in district competi- tion, which encompasses Texas, Oklahoma, Louisiana and Arkansas. In 1984, the Tech chapter not only won the district com- petition but also won first place at the national team competition. Officers were Leanne Tiner, president; Adams, vice president; Brian Col- lins, treasurer; and Laura Young, secretary. The adviser was Jon Wardrip. — Kelli Godfrey Listening to advice from Jack Jacobs. Cynthia Crawford learns more about the ad agency of Foote-Cone-Belding. Engaged in conversation. Kippy Workman and Susan Sands enjoy a reception for advertising guests during Mass Comm Week. Sam,inlha Holmes Karen Mazy l^n Payne Sally Howe " 246 — American Advertisinf; Federation

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