Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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i f JODY ALLEN Editor Miuli ' iiioi.sollc JOHNNIE LU RABORN Editor PLAYBOY BOB RAYFORD Editor SPORTS SPORTS illustratepHiu-USTrated RAY FINFER TOMMY SEAY Editors KATHY AUXER Edito SUSAN WILSON TRAVIS PETERSON Editor « WINSTON ODOM Editor I PAULA GUTHRIE Editor CAROL CANNON GREGG SPICKARD Art Editor VIEW A • Vj-. i MIKE FERRELL Editor CAL WAYNE MOORE Photographer

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LA VENTANA For the sixth consecutive year, LA VENTANA — student yearbook of Texas Technological College — is published in unique magazine format. The yearbook you are about to browse through Is a series of 12 separate magazines — each patterned after some nationally known publication, and each dealing with a different facet of campus life. If so desired, each section may be viewed separately and in Its entirety simply by loosening the screws In the binder. The book Is bound especially In this manner, and printed through the offset process by Taylor Publishing Co. of Dallas. We feel our unusual style serves two important purposes: First, we aro per- mitted to present to students a more thorough and more memorable cover age of the college year through pic- tures and copy than can be done by usual yearbook techniques. Second, it provides journalists and other interested students with a challenge to flex their creativity. Johnnie Lu Raborn and Travis L. Pet- erson have been co-editors of the 1963- 64 yearbook. Peterson is a senior from Sudan. This year marked his second term as editor of Life. That magazine Is one which re- quires a good deal of Imagination, sim- ilar to that required by the professional publication. It is the section to which -1 ■i . Travis Peterson Johnnie Lu Raborn Co-Editors — 1964 La Ventana most students turn to help bring to life once more the events in which they took part during the year. Imaginative ideas and technical advice were of- fered by Peterson to all magazine edi- tors during the year. Miss Raborn, a junior from Austin, edited Mademoiselle and assumed the responsibility of urging staffers to meet deadlines. She had previous experience of reporting the woman ' s angle as a former society editor for The Daily Tor- eador, and she has once more fully cov- ered women ' s activities In our commu- nity. A junior from Sadinal, Becky Parker served as associate editor of LA VEN- TANA and editor of Post. She made certain the photographers knew about all assignments, which were numerous. Becky Parker Associate Editor Jody Allen Copy Editor Along with able staff members. Miss Parker continued the trend of almost- limitless experimentation In Post. A Richardson senior, Jody Allen wrote and edited many yearbook stor- ies in her role as ' copy editor. She served as editor of Tyme, which pre- sents Tech newsmaking activities. Other sections Include Playboy, the male ' s-eye view of many things — In- cluding females. Sports Illustrated also appeals primarily to males in its role as sportscaster. Town and Country offers features on farm ranch and homemaking. It Is a two-in-one approach to numerous prac- ticalities of life. Another double magazine is Future, the business and engineering section. In many ways, these two aspects are linked In similar- ities. The four Views present Tech students in their various collegiate classifica- tions. Each has a picture story In the style of Its orofessional counterpart — Look. Even a yearbook with as large a cir- culation as LA VENTANA needs adver- tising. Jim Davidson, along with ca- pable assistants, did the job of sell- ing the book to merchants. Cal Wayne Moore, and his staff of assistants, took care of all photography assignments. Including color shots. The yearbook has been acclaimed for Its professional approach to photography. Art work came under the direction of Gregg Splckard, who contributed the cover of Future, the Illustrations for the Post short story, cartoons and other assignments. The LA VENTANA is different, as we have said before. It Is the Yearbook of the Future, and It may not remain alone In this field if other schools ac- cept the challenge of presenting col- lege history In a thorough and interest- ing manner. We hope you like it. » I

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THE PRESS GAYLE MACHEN NOLL Responsibility: informing students. By Carolene English With coed Gayle Machen Noll in the editor ' s chair, The Daily Toreador moved at a rapid pace this year. Probably synonymous with the word Toreador this school year were the words name change. The Toreador crusaded in true journalistic fashion for the change of the name of Texas Tech, and when it finally got a name from the Board of Directors, crusaded against that choice. Supporting the name Texas State University, as op- posed to the Board ' s Texas Tech Uni- versity, the paper carried on an edi- torial campaign that might have made some of the old masters jealous. But the board was bigger than both the Toreador and the protesting stu- dents, and the proposed Texas Tech University was finally approved for presentation to the Texas Legislature. Even then the Toreador didn ' t give up, and the paper came out with a sugges- tion to students to talk to their state representatives — and, to prove Its sin- cerity, proceeded to publish names of all the Texas legislators. The Toreador crusaded for other changes, too — a change In the school song and a change In the closed Pan- hellenic meetings. Neither was too suc- cessful In accomplishments, but Mrs. Noll made a door-busting reputation for herself. The Toreador was serious in its aims and plunged forward. The second se- mester was punctuated by a much-ac- claimed extra edition on the new en- trance marker and fountain that be- came even more extra when the Board made its unexpected final decision on the name change. Delving deep into some of the prob- lems of the Tech campus, the Toreador explored the Interfraternlty Council and the Tech fraternity system In a series by Cecil Green, Civil Defense on the Tech campus In three articles by Carolene English, and In an unfinished series on Tech mores and morals writ- ten by staff members. The last article In the series dealt with sex and the Tech coed, a researched and docu- mented article that startled the naive and made the awares chuckle. De- spite protests concerning the article and Its Implications, the edition would have been a sellout if Toreadors weren ' t already free. I CAL WAYNE MOORE Big job: Handling Toreador ' s photography.