Texas Tech University - La Ventana Yearbook (Lubbock, TX)

 - Class of 1961

Page 373 of 561

 

Texas Tech University - La Ventana Yearbook (Lubbock, TX) online yearbook collection, 1961 Edition, Page 373 of 561
Page 373 of 561



Texas Tech University - La Ventana Yearbook (Lubbock, TX) online yearbook collection, 1961 Edition, Page 372
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Texas Tech University - La Ventana Yearbook (Lubbock, TX) online yearbook collection, 1961 Edition, Page 374
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Page 373 text:

FUTURE ' S WHEEL EDITOR ' S NOTE Editing the FUTURE section of the 1961 LA VENTANA has been a challenge— a time-consuming project. It has also meant a myriad of fun-filled hours spent in association with a more or less dedicated group of Techsans—dedicated to the task of producing a top-notch yearbook for Texas Technological College. We have been unable to please everyone, of course, but we do hope our diplomatic ( ?) en- deavors will afford a little pleasure for someone, somewhere. THE CONTENTS IN BRIEF FUTURE ' S subject matter traditionally deals with activities of the Business Ad- ministration and Engineering Schools. A major change in format this year consists of a reversal of the traditional positions of these two schools in the magazine. Where- as the B.A. School has appeared first the two preceding years—due to its position, alphabetically—the Engineering School is presented first this year, in the name of all that ' s fair. Other changes include more and different features, plus several depart- ments lured away from other magazines. CREDITS Persons contributing to this magazine deserve, we believe, mention on the editor ' s page. (We might want them to help us again sometime!) These include Co-editor Ellen " Southern Belle " Venable, general coordinator ; Co-editor Pat " Fashionating " Porter, in charge of office entertainment ; Associate Editor Johnny " Volkswagen Kid " Woody, general " flunkie " ; Student Publi- cations Director Phil K. Orman, chairman in charge of taking-us-out-and-buying-our- lunch party (an event which happens once, yearly, at the most). Other persons devoting time, talent and energy were Ray Tibbetts, commercial art- ist; David Fairrington, staff artist who did all the artwork for this magazine ; Travis Harrell, Leo Waltz and Cal Moore, really first-class photogr aphers (this is where the diplomacy came in) ; Joe Wilson, custodial work ; Ralph W. Carpenter, in charge of singing " I ' ll Never Smile Again " ; Vern Hammett, chief sticker licker ; Joyce Cheek, clerical work ; and members of the report- ing classes, Nv ho wrote stories. A trip to the Southwestern Journalism Congress in Abilene, FORTUNE—the national magazine this section is patterned after—and an interview with famed singer- actor author Pat Boone also furnished in- spiration in performing duties around the office. Y ahora, esti terminado. TRAVIS PETERSON FUTURE EDITOR 70

Page 372 text:

Management Department v_q 3 by La Jane Davis F. L. MIZE Department Head Trained office and personnel man- they make better businesses. There is an incrasing demand for professional office managers and personnel managers because of their success in promoting better business management. Personnel managers guide office per- sonnel in a manager that provides harmonious relationships between em- ployer and employee. Personnel man- agement is necessary in both large and small businesses. In the field of personnel manage- ment industrial relations, the pro- gram gives special emphasis to collective bargaining and labor law. Other courses necessary for these fields are personnel selection, training, wage and salary administration, em- ployee benefit plans, human relations and industrial psychology, personnel research, and union relationships. Office management teaches students the better ways of directing office activ- ity. Students concentrating on this field of management will serve in the capacities of office managers, executive assistants or consultants. The program of office management requires courses which are designed to develop a knowledge and understand- ing of modern office equipment and modern office procedures. Management Staff



Page 374 text:

Marketing Department Marketing includes all activities which take place between the time a good is produced and the time it is bought by the final user. The Marketing department, headed by Dr. John A. Ryan, of- fers undergraduate work in sales management, retailing, wholesal- ing, industrial marketing, and ad- vertising. The field of marketing is im- portant to the modern economy, with one out of every four em- ployed persons today engaged in some phase of marketing. To meet this rapidly expanding need for business leadership, the marketing programs stress a solid base of marketing principles; development of analytical and decision-making ability; and ability to communicate ideas and to convince others of their value. The marketing program is de- signed for students who are inter- ested in the general field of selling and sales management, retailing, wholesaling, advertising, industrial marketing, and marketing by manufacturers. Students in mar- keting may specialize through ap- proved electives. The marketing staff includes : Dr. John A. Ryan, Dr. Howard E. Golden, Mrs. Louise Luch- singer, Howard Wellborn, Rex Webster, William L. Byrd and Frank G. Coolsen. DR. JOHN A. RYAN Department Head Marketing Department Staff An

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