Texas Tech University - La Ventana Yearbook (Lubbock, TX)

Page 11 text:

EYES OF THE PRESS Photographers Leo Waltz and Cal Wayne Moore TUESDAY, THURSDAY, AND SATURDAY Issue Editors Mary Helen Fairly, Katy Hunter and Bob Taylor. and Jenkins. The editorial staff also joined the Student Association tive officers in a full-page challenge to the student body to make the year the best in Tech ' s history. Innovations for the editorial page included the new policy statement, drawn up by Editor Carpenter, which aimed at a more responsible mentary. A key point was the ing of all letters, editorials and umns. Carpenter ' s Ralph ' s BY THE DAWN ' S EARLY LIGHT Jamie Anderson, circulation manager blings, So What Else Is New by News Editor Jenkins and Just Some Gab by Jack Gibson were regular features, along with Student cil Beat by Bill Dean. The Toreador took stands against a tuition increase, for more parking and striping of parking lots, for sion of the Student Association stitution, for more legislative priations for Tech, for continuation of a Varsity Show and for a new MADISON AVENUE ' TECH Larry Bridges, advertising manager spring fiesta, suggesting the name, Fiesta de los Matadores. Some added touches. The Torea- dor joined with. Alpha Phi Omega to sponsor a campus-wide mock election in the fall, with students casting 1,498 votes fo r. Republican tial nominee Richard Nixon to 930 for Democratic standard-bearer John F. Kennedy. A week-long experiment in cember saw The Toreador change to a fullsize format with eight columns and try out a new flag for the top of page one. Pro and con opinions were heard on the experiment, but by year ' s end no decision had been reached on any possible change-over. Putting full coverage on the nual spring elections, The Toreador, produced a special edition for tion day, devoted entirely to election news and ads for candidates. News Editor Jenkins directed the election issue coverage. TOREADOR

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TYPEWRITER, COKE, PHOTOGRAPH Charles Richards, sports editor, Lynn Buckingham, campus editor, and Travis Harrell, photographer, with tools of the journalistic trade. Another year and some innovations Aiming at a more professional type of newspaper, the editors of the 61 Toreador presented a new rial policy, a redesigned front page and expanded news coverage as key points in the professionalizing fort. Directing the paper ' s course as tor was Ralph W. Carpenter, former sports editor. Aiding him in the all three-day-a-week production fort was Managing Editor Preston Maynard and News Editor Carolyn Jenkins. Lending another experienced hand to the staff was Editorial Assistant Ron Calhoun, news editor of the 1959-60 Toreador. Calhoun wrote editorials and interpretive feature articles. His stories on Cuba, the gold decline facing the U. S. and the incoming Kennedy Administration drew highly favorable comment throughout the year. In the paper ' s departments, Lynn Buckingham was society editor and Billy Patton (fall) and Charles ards (spring) served as sports editors. Copy editors were Bob Taylor, day issues; Wendell Aycock (fall) and Mary Helen Fairly (spring), Thursday issues, and Katy Hunter, Saturday issues. Larry Bridges was advertising manager. The high points. In the fall, The Toreador published for the first time a full-page statement of editorial icy, signed by Carpenter, Maynard PRESS WATCHDOG Preston Maynard, managing editor, oversees Toreador operation. LAST OF THE WILD ONES Ralph W. Carpenter, editor, keeps things on an even keel. THE BRAINS THE Carolyn Jenkins, news editor I

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TECH PRESS PRESS PERSONNEL Benge Daniel and Mrs. Margaret Schrader stand in front of the new Press Bldg. that will house the press facilities. PUBLIC INFORMATION OFFICE Source of News How proud Mr. and Mrs. Joe Blow at 29 Dry Gulch Rd. are when they read in the Bugtussle (Tex.) Bugle that Junior has made the Tech honor roll! How did the Bugle get the facts? Probably from a bustling little office on the first floor of the Journalism Building. News releases. Tech ' s public infor- mation office sends thousands of such stories to dozens of news media throughout this area every year. The folks at home get the word in the local newspaper through the efforts of PIO. Combining a nose-for news and a philosophy that it is the duty of state-supported agencies to inform the tax-paying public of goings-on, Adrian Vaughan, public information director, heads a busy staff in gathering and processing such prodigious amounts of news material. Public information is a rather new field, Vaughn says. It ' s part of a changing philosophy in democratic government to inform the people. ADRIAN VAUGHAN Directs Public Information Office DICK TA.Tli M Assistant Director and assistant College Printing House The Tech Press moved to a new home late in the spring of this year. With facilities completed in the newly finished press building across Flint Ave. west of Carpenter Hall, the equipment was installed for perma- nent residence. The building is air conditioned and is equipped with two humidifiers to eliminate static electri- city. Local printers. Only college print- ing jobs are accepted by the press which include the Toreador, office forms, catalogs, brochures, books, booklets and programs. Although the Toreador is printed three times a week, the college bulle- tins, printed also by the Press, are the largest project. A bulletin is printed for each school in the college, the graduate school, summer sessions and a general bulletin. Production growth. Under the di- rection of Benge Daniel, the press has quadrupled its gross value of produc- tion in a ten-year period. Because of this increase, employment has risen to a peak of 14 full-time and 15 part- time employees. The majority of the part-time employees are Tech stu- dents.