Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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EDITOR Tom Schmidt MANAGING EDITOR Arthur Mayhew NEWS EDITOR Ron Calhoun CAMPUS EDITOR Carolyn Jenkins SPORTS EDITOR Ralph W. Carpenter ADVERTISING MANAGER Roy Lemons CHIEF PHOTOGRAPHER Travis Harrell Sports — a good group. The sports de- partment did an outstanding job in cover- ing Tech ' s athletic events. Carpenter made trips to Dallas and Waco to cover football contests with Southern Methodist and Bay- lor. In addition, he won first place in sports news at the southwestern Journalism Con- gress in Baton Rouge, La., for an advance story on the Tech-Texas Christian football game. Publishing a newspaper is not the sole journalistic duty of the Toreador staff, how- ever. The editorrs make trips each year to area high schools where they conduct work- shops of a sort to offer help and ideas to high school papers. Two other outstanding trips are to the Associated Collegiate Press Conference and the Southwestern Journalism Congress, this year in New York and Baton Rouge-New Orleans, La., respectively. A look forward. Prospects for the 1960- 61 year look good. Editor will be Carpenter who has had several years of newspaper ex- perience. Maynard will be managing editor; Miss Jenkins, news editor; Bill Patton, sports editor; Lynn Buckingham, campus editor and Bob Taylor and Wendell Aycock, issue editorrs. Bridges will head the advertising side. Over the past few years, The Toreador has made tremendous progress in presenting the students a top-notch college publication. The next major obstacle is transforming it from a three-times-a-week edition to a daily. Much work has been done on this idea — including efforts by the Publications Com- mittee and individual staffers. A daily news- paper is expected in the not too distant fu- ture. Managing Editor ARTHUR MAYHEW Writes columns in spare time. Circulation Manager J. C. CONYERS Circulatory trouble. 1 Advertising Manager ROY LEMONS Originated Tech Ads. Sports Editor RALPH CARPENTER, Campus Editor SIS JENKINS and Photographer TRAVIS HARRELL Between them they put out the paper.

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THE TOREADOR The Fourth Estate Student readership of The Toreador, Texas Tech ' s campus newspaper, reached an all time high in 1959-60 as editors followed a liberal, outspoken and often controversial editorial policy. At the helm was Editor Tom Schmidt, who was backed up capably by Arthur May- hew, managing editor; Ron Calhoun, news editor; Carolyn Sis Jenkins, campus edi- tor; Ralph W. Carpenter, sports editor; and H. T. Barnes, Jim Walsh and Preston Mayn- ard, issue editors — all journalism majors. Advertising also was at a record high; the ad staff was often forced to add pages to regular 8-page editions to make room for all clients. Roy Lemons was advertising manager. He was assisted by Claude Rogers, Jim Argo and Larry Bridges. Columns sparked interest. Published three times a week — Tuesday, Thursday and Saturday — The Toreador took stands on many issues on campus and off. Major top- ics of interest on the editorial page centered on personal columns. The Spastic, written by Mayhew, car- ried on a lengthy campaign against dry counties — of which the South Plains has many. The second semester was highlighted by The Ghost Writer, who criticized certain church practices and aroused comment not only from students but from outsiders far and near. Toreador editorials discussed both direct- ly pertinent to college students and some in- directly so. The early part of the year was marked by a crusade opposing loyalty oaths of any kind. The newspaper also supported a system whereby students could find out which instructors were teaching what classes before registration. On national affairs, editorials opposed protestant denominations that instructed memberships not to vote for a presidential candidate because of his Catholic religion and defended American jurisprudence in the execution of Caryl Chessman. In summary, editorial policy advocated more responsibility in the hands of the stu- dents in making everyday decisions. A tragedy and a disappearance. News coverage, under the capable leadership of Calhoun, reached a peak early in the spring semester with stories on the disap- pearance of a college coed and the death of three Tech males in a canyon near Silverton. In the first, Mayhew worked closely with the Deans of Women and other administra- tive officials of the college in covering the story more completely than any other news- paper in the area. In the later, a carload of Toreador staffers drove 90 miles to Silverton and brought back pictures and a good theory of how the trag- • « Editor TOM SCHMIDT Stirs up public opinion. edy occurred. Almost three hundred extra issues of that edition were requested by read- ers, including families and friends of the deceased. While student demonstrations were mini- mized throughout the year, the newspaper did give complete coverage to a food strike in two of the women ' s dormitories. A reporting staff of about 20 and a staff of about 16 copy editors who edited their stories also helped to put the Toreador first in its catagory that merited a First Class Honor rating by the Associated Collegiate Press. Issue Editors H. T. BARNES, PRESTON MAYNARD and JIM WALSH Make up three issues of the Toreador a week. News Editor RON CALHOUN Cracks the whip in the newsroom.

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PUBLIC INFORMATION OFFICE Director of Public Information ADRIAN VAUGHAN and secre- tary JO MARIE BAKER They spearhead the job of gathering stories about campus people and activities to publicize the college. Vaughan is one of the most well-informed men on campus affairs. Assistant director DICK TATUM and student assistant MERIUM JACKSON Prepare news releases that go to newspapers, radio and TV stations over the state. PIO employs three student assistants and a pho- tographer. ) ' TECH PRESS Campus Printing House The dull roar of the presses and the musty smell of printers ' ink and newsprint pervade the small, cluttered outer office of the Tech Press where Benge Daniel, manager, and Margaret Schrader, his office assistant, some- times work well after office hours to get col- lege printing needs done. Varied jobs. With their staff of 14 stu- dents and 11 full time employees, Daniel and Mrs. Schrader handle jobs from printing the Toreador and college bulletins to books penned by Tech professors and all official college forms. The Book Bindery, a part of the Press does repair jobs on an estimated 500-600 books a month from the library. It does binding on other jobs including mas- ters ' thesis. The press is able to do two kinds of print- ing, offset and letterpress. The offset ma- chines was new this year and with other equipment including intertypes, and one Building across Flint Ave. is in the planning stage that will give the Press more space for operations. Two homes. First located in the base- ment of West Engineering the Press was moved into the new Journalism Bldg. in 1941. It began operations in earnest at its first location when the Toreador and a col- lege bulletin rolled off its presses in 1934. Surprisingly the Toreador constitutes only a small part of the volume of printing done by the Press. The college bulletins are the largest jobs, Daniel says, because they come out at dif- ferent times during the year. There is one for each school of the college, the graduate school, summer session and the general col- lege bulletin. The Press prints brochures for various departments and the recital pro- grams for music majors. Tech Tips, the publication sent all incoming women stu- dents, is also printed by Tech Press. Daniel has been with the Press since 1956 and has been connected with the printing industry all his life, linotype, is valued at $100,000. A new Press BENGE DANIEL Printer ' s ink in his veins. MRS. MARGARET SCHRADER Assistant to the manager. .