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Page 31 text:
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CAMPUS THEATRE CLOSES FOR CORPORATE COMFORT WITH A LUXURY THEATER REPLACING THE PEARL, STUDENTS WEIGH IN ON WHETHER THEY’LL BE LINING UP AT THE BOX OFFICE. The Peofl Theatre on Avenue North ■ o loccl hotspot for North Philadelphia residents and Temple students alike • shut its doors in August, but reopened under the management of national chain AMC Theaters. Some students ore excited, others are mourning the loss of The Peorl. semester Though the films are not first-run, ticket prices are $2 for Temple students and $4 for others, making the movie theater more financially accessible. 1 haven't been to the Reel, but I know they offer lower prices and that's somewhere I'd actually consider going,' freshman Jocquelyn Oberdorf said. The Peorl was the first theater in North Philadelphia in several decodes It opened 10 years ago at 1600 N. Broad St. and was owned by a local chain that runs two other locations in Frockville, Pennsylvania. As a smoll company, the Pearl had the charm ond individuality of an independent theater AMC brings luxury, however. Under the new name AMC North Broad Street Seven, the theater will include new audiovisual equipment, plush reclining seats, CocaColo freestyle soda machines and a bar, os well as updates to the point, carpet and restrooms. 'I don't see the point of renovating the Pearl Theater, Junior Cindy Ngo said. 'It seems to be just another mcrk of gentrification I (eel like they'll use the fact rhat it’s more luxurious os a reason to roise the prices even more, which doesn't moke sense because it's poor college students, specifically poor Temple students that are their main source of revenue, she said. The AMC will compete with. The Reel Cinema, o cheaper on-campus theater. The Reel Cinema, beaded in the lower level of the Student Center South, shows movies two weekends eoch month during the AMC may also hove trouble convincing students that watching movies in theater is more comfortable than on friends' couches. 'My roommates and I spend most of our movie-watching time on Netflix, Oberdorf said. Big theaters do not have to worry too much about moviegoers, as some students ore willing to pay for the full experience that only a theater con offer: The excitement of seeing a new film for the first time on a big screen, surrounded by sound and an audience there for the same reason. 'The monies have always been a place where I can forget my problems for a few hours ond just bosk in the art of the film and the comfort of other moviegoers senior Elizabeth Tartaglia sa d. While avid theatergoers will likely find a haven in the new AMtC, those students with tighter wallers or who emphesize the charm of independent companies may be harder Jo woo. WRITTEN 6V NICK EHIY PHOTOGRAPHED BY ASWfY MARY AlEX
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