Rochester Institute of Technology - Techmila / Ramikin Yearbook (Rochester, NY)

Page 23 text:

RETAILING DEPARTMENT Five times a year we leave our books behind and go out into the World to face the customers, and put some of the theories we have learned into practice . .. the most important of which is The customer is always right . . . ” In school we delve deeper into the field in which our special interest lies—costume art, interior decoration, or retail distribution. We all get a chance to create a masterpiece, either on the drawing board or on a sub- missive mannequin. Almost any one of our classmates may be used as a guinea pig in the practical application of our color and personality discussions. Here, too, we study the fine science of merchandising, designed to make us as efficient as we are style conscious, and along with this the planning and control necessary to successfully manage a department. Retailing I, II and III brings out the best in us in manual form, as we write of our jobs, and leave our suggestions for future job holders. In truth, we cover all phases of this field, from textiles through personnel, and from advertising to costume art. KOCH, HOGADQNE, MOHLENHOFF. STAMPE 17

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PUBLISHING AND PRINTING DEPARTMENT Those ads you’ve taken so for granted in the morning papers—the books you’ve read with such enjoyment—and the magazines you’ve thumbed through to while away an hour—are our business to create and make available for public benefit and satisfaction. And we love it! We like the opportunity to sway the human mind with type, with pictures, woodcuts, line and half-tone drawings, and we begin to realize just how much can be accomplished with a well-worded line, a carefully drawn sketch. Although our department is the baby of the school, our faculty rates second to none. In our labs are facilities for hand composition, machine composition, stereotyping, material casting, pressroom work, and binding. The courses include writing, publishing, casting, lettering, and layout. Due to cooperation with New York State Publishing Association we are able to obtain excellent training from other sources in this industry. Unlike most other departments, our two years are full time and we are able to concentrate on becoming the best in our field—and a most satisfying one it is. SORACE, CULVER. DEWITT 16

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SOCIAL SCIENCE Everyone needs a little culture, and here’s where it can be found! No matter how professional we are in class, there comes the time when we need the relaxation of contacts with other people. It is often necessary to sell” our personalities to our employees as well as to our associates. During our Freshman year we study psychology and learn how and when to approach the chief for that important raise; we learn study techniques and realize that we can learn and like it. Economics and current events occupy us next—and we begin to see dimly that inevitable business cycle which goes on and on, even with the world- shattering events taking place. Last but not least, we Seniors argue over the philosophical explanations given in our text books, and perhaps begin at last to form our own opinions on a number of questions which will face us soon in life. Along with this goes a study of the arts and a greater appreciation of their worth. Our three years ending, we realize the importance of the cultural and liberal background we have received. It is like a generous dash of spice added to the regular meal of professional classes. DAVIS, CLEMENT, ANDERSON, CAYLEY MEDDEN, THOMASON 18