Rochester Institute of Technology - Techmila / Ramikin Yearbook (Rochester, NY)

Page 22 text:

PUBLISHING AND PRINTING DEPARTMENT Those ads you’ve taken so for granted in the morning papers—the books you’ve read with such enjoyment—and the magazines you’ve thumbed through to while away an hour—are our business to create and make available for public benefit and satisfaction. And we love it! We like the opportunity to sway the human mind with type, with pictures, woodcuts, line and half-tone drawings, and we begin to realize just how much can be accomplished with a well-worded line, a carefully drawn sketch. Although our department is the baby of the school, our faculty rates second to none. In our labs are facilities for hand composition, machine composition, stereotyping, material casting, pressroom work, and binding. The courses include writing, publishing, casting, lettering, and layout. Due to cooperation with New York State Publishing Association we are able to obtain excellent training from other sources in this industry. Unlike most other departments, our two years are full time and we are able to concentrate on becoming the best in our field—and a most satisfying one it is. SORACE, CULVER. DEWITT 16

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PHOTOGRAPHIC TECHNOLOGY 'See yourself as others see you” is the old quote—but we prefer to picture you as you appear in your most glamorous moments. The camera accents all the defects, while we try to eliminate them from the negative. It’s hard wrork, but we love it! The first year wre make pinhole cameras, and discover to our delight that those awrkwpard-looking boxes really take good snaps. We also get a taste of the all important composition and perspective which seems to be the aim of all good photographers. When we advance to more intricate cameras, there arises unlimited possibilities to display our photo-tech finesse—and our con- tinual question of where the next picture is coming from. As Seniors we spend most of our time looking for unused shots and appealing angles, or creeping up behind some unsuspecting bystander to catch a new facial expression. The practice house is our hangout now too-—fully equipped and ready for efforts at developing and printing. We trail from light to dark rooms, where anything might turn up and usually does. Salon, Camera Club, and Photo-Tech activities take up any spare time we might have. The fullest reward we find is the knowledge of the growing need for Photo-Tech skills in the Armed Services for reconnaisance and photographic mapping. WHITE, LESEUR, THRONSEN, COLTON, WILSON NEBLETTE, ALDRICH, STURGE, BREHM 15

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RETAILING DEPARTMENT Five times a year we leave our books behind and go out into the World to face the customers, and put some of the theories we have learned into practice . .. the most important of which is The customer is always right . . . ” In school we delve deeper into the field in which our special interest lies—costume art, interior decoration, or retail distribution. We all get a chance to create a masterpiece, either on the drawing board or on a sub- missive mannequin. Almost any one of our classmates may be used as a guinea pig in the practical application of our color and personality discussions. Here, too, we study the fine science of merchandising, designed to make us as efficient as we are style conscious, and along with this the planning and control necessary to successfully manage a department. Retailing I, II and III brings out the best in us in manual form, as we write of our jobs, and leave our suggestions for future job holders. In truth, we cover all phases of this field, from textiles through personnel, and from advertising to costume art. KOCH, HOGADQNE, MOHLENHOFF. STAMPE 17