Rochester Institute of Technology - Techmila / Ramikin Yearbook (Rochester, NY)

Page 24 text:

Stompe Hogodone Fritz MoMenhoff Koch RETAILING THE War-time program of the Retailing Depart- ment is primarily work which hos a strong influ- ence on civilian morale. While in school we learn about developments of new materials resulting from the conservation of our old standbys. We follow up recent trends which will affect our work in each of our courses namely—Costume Art, Interior Decoration, and Retail Distribution. On the job we are well equipped with knowledge usable in explanations to customers who can't quite understand the many changes which, occur- ring every day, seem to effect them so greatly. We do our best to overcome the problem con- fronting us now; that of having the goods for the customer when she wants them. If there need be a substitute, we try to get her the best possible. An increasing number of our retailers are enter- ing the service and are doing themselves proud in their work. The men are primarily in the Quarter- master Corps and Signal Corps. The women thus far have entered the services of the WAACS and WAVES. 20

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Medden Ritchie DeWitt Colton Soroce Culver PRINTING AND THE essentiality of printing today should be well understood by the public. It is through this me- dium that we know our standing in the war. There- fore, our printing department is furthering this effort Knowing this trade in its every phase en- ables each man to step into a position vacated by a person entering the Armed Forces and carry- ing it out intelligently and capably. Since our department does not work cooperatively, we can jn two yeors of schooling concentrate our learning on newer methods and delicate systems of printing under the extremely poor conditions of the wor areas. Our men have not entered any special branch of the Armed Forces. They do, however, enter into printing in whichever branch they are located. In the navy or army we now have men who are act- ing officials carrying on the necessary work to further our victory. PUBLISHING 10

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Stratton Medden Cayley McCollough Thomason Davis Smith SOCIAL SCIENCE FOR many years the Institute has based its total program on the policy that sole emphasis should be placed neither on liberal or vocational educa- tion as such. Rather, each student is looked upon as an individual who must deal successfully with personal and social problems as well as those in his field. The aim of the Social Science courses is to aid students in developing the ability to deal with the many problems that lie beyond the limits of their occupation. Anyone comparing the teaching in Psychology with the personnel program of the American Army might easily suspect that the Social Science De- partment had been preparing men and women for just such emergencies. For example, in discus- sions it has been stressed that fear is not only natural but inevitable when an individual is con- fronted by danger. But the well-trained man con avoid the ill effects of fear if he meets the situ- ation with well-directed action. This general prin- ciple of the control of emotions through intelligent action is applicable at all times. 21