Rochester Institute of Technology - Techmila / Ramikin Yearbook (Rochester, NY)

Page 32 text:

RET, flLlf G ow IXTEEN years ago the Retailing Department began training young men and women to take responsible positions in the distributive Held. Today approximately two hundred graduates are now engaged in various branches of this profession. Activities such as selling, buying, sales promotion, store management, personnel supervision, store training, customer service, and teaching retail subjects are carried on by these graduates. High standards of quality and quantity of work have won for them and for the department substantial recognition among employers. To its students this department continues to offer a balanced program of theory and practice carefully planned to meet the ever-changing requirements of this profession. During the past year knowledge of outstanding developments and new trends in retailing have been brought to the students by various store executives, by faculty members renewing their store experience, and by both students and faculty attending national retail conventions. EDWINA B. HOGADONE Counyelor .2g.

Page 31 text:

PUBLISHING AND l PRINTING HE Department of Publishing and Printing is the youngest of the Institute's ten educa- tional departments. Organized only two years ago, at the suggestion of the New York State Publishers' Association, it already has become one of the most outstanding printing schools in the United States, if not in the world. Its equipment is equal in value to the only other school in the northeastern part of the United States offering work in publishing and printing on the professional level. Its program and methods of training have at- tracted wide attention among the leaders of the publishing, printing and allied industries as well as among prominent educators. The Institute occupies a unique place in education because of its philosophy and the principles upon which all its work is based. Application of these principles to printing education constitutes what is believed to be a new approach in this BYRON G. CULVER Coumelor field of training. The basic two year full-time curriculum is designed to fit the needs of those who are interested in careers in the publishing and printing professions. It is planned to train students for advancement on the basis of earned promotions. Career possibilities in publishing and printing are attractive, for these industries are among the most progressive and important industries in the country. Indications point to a successful future for the department of publishing and printing. 027.

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UCIAL SCIENCES ' ET's talk the whole thing over! That's the slogan of the Department of the Social Sciences. Any problem that may be agitating the student's mind has its place in some of the courses of this department at the time the problem is alive. A general life activity analysis is the basis for the departmental courses. For purposes of organization, system, and convenience, fairly specific courses, or lines of study, are organized. Philosophy, psy- chology, economics, current social problems, study techniques, and English represent some of the fields of investigation upon-which courses are based. The breadth of these fields and the problem-case arrangement of much of the subject-matter invite spontaneous dis- cussion of life problems of immediate or long-range interest to individuals. Because of the fact that the Department of the Social Sciences is a Service Depart- ment, offering Liberal courses to students in all of the technical departments, members of this department enjoy the advantage of contacting all students of the Institute. The Rochester Athenaeum and Mechanics Institute has taken a leading part among technical schools of the country in recognizing that modern life demands more of its participants than mere technical proficiency. Although We have been Working on these wider problems of student interest and student needs for over fifteen years, our program is by no means complete. We invite from students at all times the fullest and freest co-operation in making the time we have with them score high in usefulness and in human interest. CALVIN C. THOMASON Head of the Department of the Social .fciefzcer .29.