Phoenix Country Day School - Phoenician Yearbook (Paradise Valley, AZ)

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PHOENIX COUNTRY DAY SCHOOL 3901 EAST STANFORD DRIVE P. O. BOX 15087 PHOENIX, ARIZONA 85018 September 24, l969 MEMORANDUM TO: The Staff of the l97O Phoenician SUBJECT: Your Unique Challenge FROM: John I. Yellott, Headmaster ln the original Latin, memorandum means something which must be remembered, and this communication mentions matters which you should bear in mind as you go about the myriad tasks involved in the production of a yearbook. l. Whatever appears in print automatically acquires far greater importance than its subject matter might justify if it were left in manuscript. The fact that a sentence has been set in type and, by one process or another, printed on a previously blank page, gives far greater weight to your words than you may realize when you write them. Hence, give careful thought to what you put into your one edition of the Phoenician. Someone will read it a century from today! 2. Printed words take on permanency as well as authority, so, after you have chosen them with care, spell them correctly. The typographer's work must be checked carefully, for there are gremlinsflook them up in your F. and W.!Q lurking in the linotype machine, waiting for a chance to turn your prose or poetry into Hetoain shrdluu or its equivalent. Proofread your copy with care and then do it again when the galleys arrive! A 3. Someone of nOte is reported to have said to a newspaper reporter: 'U care not what you write about me, but spell my name correctly.U In the Phoenician, your readers will care what you write about them, and they will be especially sensitive about misspelled names and incorrect cap- tions under their photographs. Make sure that the names and faces agree particularly on those crowded pages where the pictures of the little people appear, and when they are grown to man's and woman's estate, they will rise up and call you blessed. 4. Future generations of PCDS people - students, parents and faculty - will form their opinion of the Class of l97O from this edition of the Phoenician, because it is yours, so labor diligently with taste, humor and imagination in its creation. Your predecessors have set a high standard in the first five Phoenicians, so with your worthy triumvirate in the lead, fall to work and let the bird fly to new heights this year! MMV' ff :John I. Yelflo Lxxf Headmaster X