Northwest Classen High School - Round Table Yearbook (Oklahoma City, OK)

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258 o Advertising if +1 f I 'C' If? N--...W VISITORS, NOT STRANGERS- Emphasize that the visitor is never a stranger. The Reverend Newman R McLarry, pastor of the NORTHWEST BAPTIST CHURCH on 21st and DREXEL, suggests to Judy Wilmoth as they discuss the church's visitation program. CONTINENTAL THEATRE 5825 IVIOSTELLER DRIVE K I

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I 'Now generation' exercises buyingpower GEE-IT'S GREAT- I have my insurance with CRAVENS, BARNHILL, GILBERT AND PELLOW AGENCY, 200 CRAVENS BUILDING, so I don't have a thing to worry about! Timi Pellow surveys the damage done to her car during the February 22 snowstorm. Advertising O 257

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Mass media points up role of advertising As Oklahoma City's business com- munity expands into the sprawling suburbs of this growing metropolis, the role of advertising has taken on new meaning. By the use of mass media, adver- tising has become a significant force in the distribution of products. Impact of television, magazine, radio, and newspaper communication has created a whole new world for planning and disseminating sales messages. Statistics indicate that at the present time approximately 400,000 advertising employees are working in a service industry with an annual cost reaching an estimated S15 billion. Community business enterprises, then, are closely related to the year's story of this school. They supply the services, facili- ties, and merchandise for local shoppers. They are the fathers and mothers, employers, alumni, and friends of Northwest Classen. SEVEN YEARS OF BAD LUCK? Carol Ca- pron hopes not as she drops her mirror. Fortunately her father manages ACME GLASS COMPANY, 435 SW 9, where she can choose a new one from a large as- sortment of beautiful glass products. Advertising o 259