New York University School of Commerce - Commerce Violet Yearbook (New York, NY)

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Hli Secretarial Studies 11epar11111:111 was or- g2111i11-11 215 21 sel1211'211e division i11 1937. Prior 111 111211 1lll1L', SCC!'C1211'1ll1 1'0ll1'SCS were Q,'1Vl'11 111111er 1he g11i1121111-e ol' 1l1e N1z11121ge1111-111 1,CIJ2l1'11I1C1l1, wi111 1'r111'1-ss11r 11111111-11 215 C11Zl11'lIl2i11. 111 1914, 211111i1io11:11 1-o11rs1-s w1-r1- o11'ere11, 211111 i11 1111- fol- lowing year, 1il21ss1-s i11 1'11111i1t 211111 1,1'1V2l1C Secre- 121ri21l 111111135 were 2111111511 111 1l1e 1'111'ri1i11l11111. ' Since 1111- 1Jel1ar11111-111 XVHS 01'g2'll11lCC1, 11121113' 111011- C1'l1 1111i1'1- 111a1'hin1-s l1211'e heen i11s121ll1-11 i11 1l1e well-e1l11i11pe11 SC1'1'C1ll1'12l1 12l1lO1'21l01'11'S. ' Follow- ing 1111- 1'C111'C11lC111 ol' 111111165501 .Xnne Corrigan i11 19111, 1X1iss K211l1ry11 XV1-111121u111, 21 g1'2li111HIC 111' 11111i211121 1111111-1'si1y w11o joined 1111- I'211'11lly as 2111 1I1S11'l1K'11J1' i11 19559. 11218 111-1-11 1Jl'OlI1011'11 111 1111- 1211111 ol' .Xssis121111 Pl'O11'SSO1' 211111 1V1CIJZll'1l11CIlI 1'11Z111'1l1311. H112 Real Es1211e 1JClJ2ll'lll1Cl11 w21s 1-s12111lishe1l 211 1he School 111' c1Ull1l11Cl'K'C i11 195511 11111161 1111- g11i1121111ie 111' 1'1'11I'1-ss11r HCI'1Jl'1'1 15. Doran, lllflllgll Z1 1'1111rs1- i11 1'L'll1 eslate 112111 1lL'l'11 given si111'1- 1911.1 ' The 1'11111i1t 111111111-s 211111 '1'1'2111sp0r- 121111111 111'lJ11l'1111Cl11 11111111- z1x21il2111l1- 1'1111rs1-s 211111011 111 giving 1l11l1'0l1g11 1r21i11i11g i11 1111- 1'11111121111e11121ls ol' Il121112lg1'l11t'111 211111 1'1-g11lz11io11 ol' 1111-se inipor- 121111 i111111s11'ies. ' 1111111-r 1111- C'll2i11'1I121l1Sl11IJ 111 1'r111'1-ssor H1-rhert 1J11l'2ll1, 1111-se C1CIJ211'1lIll'11lS were 1-s12111lis111-11 i11 19311. c10111'5CS 11111-1'e11 range 1'r11111 s11r1'1-1s 111 spe- 1'ia1i11-11 s11111ies ol' li111i1e11 fields. -f'-1 Mlss Ki-x'rHR1'N XVI-1l.l,B.-XUN1 C1lIl1TlI11lll of S1'I'1'1 1fl1'1fl1 SfIlf11l'.Y IJr'j1a1'I1111'11I HICRBERT B. 13111111.11 Cl1lliT7I'lIlII 111111111116 Utilities and T1'flI1.Sf1II7'lll11lJII and Rr-111 Estate- 1117111111111-111.9 .-1.1515111111 D1-an S1'll1f,l I'IlIlfl Dmn .llflllllfll at farzzllvv f1lI1l'110I1.

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S'1'EwAR'r XV. Rowe Acting Clzairmmz of Law llepartment W11.1.1AM B. CoRNR1.I. Clmzrmzzn of ilfarzngerlzerzt Dejaartment Cl41ClRGl4l B. HO'l'CHKlSS Clzazrman of Marlfefirzg Dejymtment HE Law Department was founded at the School of Commerce under the guidance of Cleveland Bacon. Professor Bacon was suc- ceeded in 1939 by Associate Dean George Row- land Collins, who assumed the chairmanship for the following year. In 1940, Professor M. Mac- Gregor became the chairman of the department, but during his absence as major in the U. S. Army, Professor Stewart Rowe is acting chair- man of the group. The aim of the department is to give each student a comprehensive knowledge of law in its relation to business. HE Management Department is under the direction of Professor Mfilliam B. Cornell. He has been chairman of the department since 1921. NVith business in such a constant state of change, the members of the department have been occupied in striving to keep abreast of the rapid developments in the Held of management. ln 1937 tl1e department's name was changed to the Department of Management and Indus- trial Relations in order to indicate the broad- ened scope of its work. Courses are now being offered in production management to meet pres- ent and post-war needs. HE Marketing Department, which has grown from a single one semester course offered in 1916, now embraces courses covering all processes i11 the distribution of goods. Among tl1e courses offered in the advertising field are: Copy Writing, Layout, Radio Advertising, Typography, and Campaigns. Professor George B. Hotchkiss, long know11 as a pioneer in the field of advertising, was tl1e first chairman of the department. Pro- fessor Hugh Agnew, who succeeded Professor Hotchkiss, came to tl1e School of Commerce in 1920. Upon Professor Agnews' retirement in 1943, the chairmanship was taken over once IIIOTQ by Professor Hotchkiss. The Department, first known as the Department of Advertising and Marketing, changed its name in 1935, when it was decided that marketing comprised the study itself, and advertising was but part of the entire marketing problem.

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