New York University School of Commerce - Commerce Violet Yearbook (New York, NY)

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HERBERT B. DORAU Cbaiwlzmz of Public Ulilizier and Tmfarpoffmtiofz ami Real Estate Departmentr PUBLIC UTILITIES AND TRANSPORTA- TION: The program of instruction of the Depart- ment of Public Utilities and Transportation is aimed at giving a thorough training in the fundamentals in the management and regulation of these important industries. This department was established in 1956 under the chairmanship of Professor Herbert B. Dorau. Courses offered range from the survey level to those concerned in a specialized way with every im- portant business and governmental aspect. Courses dealing particularly with the problems of various forms of transportation, rail, water, motor are being supplemented with specialized courses in air trans- port. A full program of instruction in the field of traflic management and interstate commerce law has been developed. The contemporary aspect of public utility and transportation problems necessitates a constant change in subject matter and course materials. The Depart- ment of Public Utilities and Transportation has ac- cumulated a great wealth of research materials for the use of its students as a by-product of its con- tinuous contact with governmental agencies and pri- vate concerns. REAL ESTATE: A Real Estate course was first odered in the School of Commerce, Accounts, and Finance in l904, the first in any university. Interest in real estate greatly increased necessitating an ex- pansion of this held under the guidance of the De- partment of Banking and Finance. The Department of Real Estate was established under the chairman- ship of Dr. Herbert B. Dorau in the fall of 1936. Although many additional courses have been of- fered from time to time, the basic curriculum of the Department consists of the courses in Urban Land Economics, Real Estate Principles, Real Estate Financ- ing and Investments, Building Management, Real Estate Brokerage and Real Estate Appraising. These basic courses deal with the principal branches of the real estate business. The Cfmzpm at reetz from lhe South Building ' -- --9-52 H -.

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MARKETING: The widely diversified courses of the Marketing Department permit specialization in two major fields, Domestic Marketing and Foreign Marketing. The real nucleus of the department was formed by four courses in advertising originally of- fered by the Advertising Mens League of New York and transferred bodily to the New York University School of Commerce, Accounts, and Finance about 1915. ln 1915 the department was formally organ- ized as the Department of Advertising and Market- ingg it has since been expanded so that it now in- cludes courses covering practically all the activities involved in the distribution of goods. Among the courses are some of scientific character, such as Mar- ket Research, Psychology of Advertising, and Market- ing Campaignsg others are creative or practical, such as Copy Writing, Layout, Typography, and Produc- tion. Professor George Burton Hotchkiss, one of the pioneer teachers of advertising, was the first Chairman of the department, and continued in that position until 1928. He was followed by Professor Hugh E. Agnew, who came to the School of Commerce, Ac- counts, and Finance in 1920, and who became Pro- fessor Emeritus last year. At that time Professor Hotchkiss resumed the chairmanship. The name of the department was changed in 1925 to the Department of Marketing, since this term was sufficiently inclusive to cover not only advertising and sales management but the field of foreign trade as well. The courses in foreign trade which, for a time, were given in a separate department, were included in the Department of Marketing in 1955. GEORGE B. Horci-miss Clblfiffwfdfz of A'l!l7'l'6lf7Z,Q Depfzrlmem SECRETARIAL STUDIES: ln 1915-1914 sev- eral special courses in the field of Secretarial Studies were introduced at the School, including a course in typewriting. ln 1914 to 1915 a combination course was offered, and in the following year Dean Kilduff and Mr. john B. Swinney introduced courses in Public and Private Secretarial Duties. An expansion of the program in Secretarial Studies was really undertaken in 1952, keeping with the tra- dition of the School of Commerce, Accounts, and Finance to entrust the developments of new work to one of the existing departments during a period of probation, the secretarial courses were placed under the jurisdiction of the Management Department with Professor William B. Cornell as Chairman. The Department of Secretarial Studies was organ- ized as a separate division in 1957 under the chair- manship of Miss Anne G. Corrigan. Many modern office machines have been installed in the well- equipped laboratories to accommodate classes in Dic- taphone and Ediphone, duplicating, machine calcula- tion, Bling, billing, and switchboard operation since the Department was organized. Following the retirement of Miss Corrigan in 1941, Miss Kathryn Wfellbaum, a graduate of Indiana Uni- versity who joined the faculty as an instructor in 1959, has been promoted to Assistant Professor and is now Chairman of the Secretarial Studies Depart- ment. Miss KATHRYN WELLBAUM ChlliV7II!l72 0 f Secretarial .S'lzf:lier Depmwzzcazl 'f 5 'N--N-...ssmgn

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TUDE T REL TIONS TUDENT RELATIONS include the activities of the Women's Adviser, Bureau of Employment, Committee on Prizes, Committee on Scholastic Standing, Recorder, Freshmen Orientation Commit- tee, Discipline Committee, and Commerce Library Committee. Assistant Dean H. Reutiman, associated with the School for the past fourteen years, is both adviser to and supervisor of the League of Women. Mr. Lawrence W. Zimmer is head of the Bureau of Employment which was organized at the School of Commerce in 1921. Mr. Zimmer has been director of the Bureau since 1928. In 1925, Professor Gerald E. SeBoyar became Chair- man of the Committee on Scholastic Standing. This committee was formed in 1900, at the founding of the School of Commerce, Accounts, and Finance in order to check the scholastic standing of the students. The Committee on Prizes, headed by Professor Arthur H. Rosenkamplf, has jurisdiction over all prizes and awards made in the School of Commerce. Professor Rosenkampff has held the position since 1930. HE Recorderls Off1ce informs the student of his academic standing and classification and checks the students record. The Recorderis Office also advises the student when he is in doubt about his courses. The office has been headed by Miss Florence Crandell since 1923. Each year, a program, including Freshman Con- vocation and a Freshman social, is presented by the Faculty Freshman Orientation Committee. Professene - ' ' -thefeommittee in 1934 for the pur- pose of orienting the new students. A C The Discipline Committee has been in existence since 1900. The committee is made up of faculty members who are appointed by the Dean for a term of one year. Professor joseph H. Bonneville has headed the committee since 1928. The School of Commerce can easily boast one of the finest business libraries in the country. This eminence has been due primarily to the efforts of Mr. Mulford Martin, Librarian of the Commerce Library since 1955. Bottom Row: Arrirtmzt Dem Gladyr Reutimang Proferror Gemlal E, SeB0yar,' Mr. Mul- ford Marling P iHBa4er. Top Row: Proferror Arllom' H. Rorefzkampffg Profefror foreph H. B01me'ville,' Mitt Florence' Cmfzriellg Mr, Latwefzce U . Zimmer. X