New York University School of Commerce - Commerce Violet Yearbook (New York, NY)

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MARKETING: The widely diversified courses of the Marketing Department permit specialization in two major fields, Domestic Marketing and Foreign Marketing. The real nucleus of the department was formed by four courses in advertising originally of- fered by the Advertising Mens League of New York and transferred bodily to the New York University School of Commerce, Accounts, and Finance about 1915. ln 1915 the department was formally organ- ized as the Department of Advertising and Market- ingg it has since been expanded so that it now in- cludes courses covering practically all the activities involved in the distribution of goods. Among the courses are some of scientific character, such as Mar- ket Research, Psychology of Advertising, and Market- ing Campaignsg others are creative or practical, such as Copy Writing, Layout, Typography, and Produc- tion. Professor George Burton Hotchkiss, one of the pioneer teachers of advertising, was the first Chairman of the department, and continued in that position until 1928. He was followed by Professor Hugh E. Agnew, who came to the School of Commerce, Ac- counts, and Finance in 1920, and who became Pro- fessor Emeritus last year. At that time Professor Hotchkiss resumed the chairmanship. The name of the department was changed in 1925 to the Department of Marketing, since this term was sufficiently inclusive to cover not only advertising and sales management but the field of foreign trade as well. The courses in foreign trade which, for a time, were given in a separate department, were included in the Department of Marketing in 1955. GEORGE B. Horci-miss Clblfiffwfdfz of A'l!l7'l'6lf7Z,Q Depfzrlmem SECRETARIAL STUDIES: ln 1915-1914 sev- eral special courses in the field of Secretarial Studies were introduced at the School, including a course in typewriting. ln 1914 to 1915 a combination course was offered, and in the following year Dean Kilduff and Mr. john B. Swinney introduced courses in Public and Private Secretarial Duties. An expansion of the program in Secretarial Studies was really undertaken in 1952, keeping with the tra- dition of the School of Commerce, Accounts, and Finance to entrust the developments of new work to one of the existing departments during a period of probation, the secretarial courses were placed under the jurisdiction of the Management Department with Professor William B. Cornell as Chairman. The Department of Secretarial Studies was organ- ized as a separate division in 1957 under the chair- manship of Miss Anne G. Corrigan. Many modern office machines have been installed in the well- equipped laboratories to accommodate classes in Dic- taphone and Ediphone, duplicating, machine calcula- tion, Bling, billing, and switchboard operation since the Department was organized. Following the retirement of Miss Corrigan in 1941, Miss Kathryn Wfellbaum, a graduate of Indiana Uni- versity who joined the faculty as an instructor in 1959, has been promoted to Assistant Professor and is now Chairman of the Secretarial Studies Depart- ment. Miss KATHRYN WELLBAUM ChlliV7II!l72 0 f Secretarial .S'lzf:lier Depmwzzcazl 'f 5 'N--N-...ssmgn

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STEWART W. Rowis Acfmg Ch6lf1'7l1rl1Z of Lauri Deptztzmevzz LAW: Courses in business law were first inaugu- rated in the School of Commerce, Accounts, and Fi- nance in 1902 under the direction of Professor Cleve- land F. Bacon, who retired from the chairmanship of the Law Department in 1939. Professor Bacon was succeeded by Associate Dean George Rowland Col- lins, who assumed the chairmanship for the following year. In 1940, Associate Professor .john M. Mac- Gregor became chairman of the Department of the Law of Commerce and Finance. At the present time, Dr. MacGregor is a Major in the Chemical Vlarfare Division of the United States Army, and Assistant Professor Stewart W. Rowe is now acting chairman of the Law Department. The courses in this department have a three-fold purposeg to train the student to perceive legal storms when they are still small clouds on the horizon, to cause the student to realize the limitations of his or her legal knowledge and the wisdom of seeking com- petent legal advice as insurance against trouble, and to train the student to analyze and to reason. The formation of contracts, the use of commercial paper, the operation of partnerships and corporations. the relationship of agent and principal. bank and de- positor, and principal and surety are a few of the subjects discussed in these courses. The practice of giving monthly quizzes and term problems was introduced in 1939. This has enabled students to keep abreast of the changes that are con- stantly occurring in the various branches of the law. The teaching personnel of this Department is com- posed of practicing lawyers with years of experience. They are able through the discussion of actual court cases to make the courses interesting by presenting the practical side of the law. 4 WILLIAM B. CoRN1s1.i. CfJttjI'7l1tl7Z of Il'ltz1ztzgeme1'zl Depm'!111e1zt U'iVIANAGEMENT: The Management Department was organized in 1916 under the direction of Dr. Lee Galloway. ln 1921, shortly after the close of Wtmrltl Wzir I. Professor Vlfilliam B. Cornell was called from active practice in industry to become chairman of the Department. In 1957 it was changed to the Depart- ment of Management and lndustrial Relations to in- dicate the broadened scope of the work of the Department. During the past twelve years or more, due to the increased growth and power of labor unions and to the far reaching effects of certain social legislation, the personnel and the industrial relations phases of management have taken a place in the first ranks of business affairs. The courses offered by the Department of Man- agement and lndustrial Relations reflect this growing emphasis on the human relations in industry. It has pioneered in offering such courses as The Techniques of Collective Bargaining and others. Today, the De- partment offers one of the broadest and finest training programs in its field, second to none. A still further development is under way with plans for a new project commencing September 1944. The Department then expects to offer several new courses such as: The Techniques of Time and Motion Study and Work Simplificationg Supervisor Training, Tech- niques of Factory Layout: etc., as a part of a new well-rounded program in production nianagement to meet present and post-war needs. The basic management course is a pre-requisite for a degree in business administration, and as such is very well attended. All the instructors in the depart- ment take a hand in teaching management l-2.

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HERBERT B. DORAU Cbaiwlzmz of Public Ulilizier and Tmfarpoffmtiofz ami Real Estate Departmentr PUBLIC UTILITIES AND TRANSPORTA- TION: The program of instruction of the Depart- ment of Public Utilities and Transportation is aimed at giving a thorough training in the fundamentals in the management and regulation of these important industries. This department was established in 1956 under the chairmanship of Professor Herbert B. Dorau. Courses offered range from the survey level to those concerned in a specialized way with every im- portant business and governmental aspect. Courses dealing particularly with the problems of various forms of transportation, rail, water, motor are being supplemented with specialized courses in air trans- port. A full program of instruction in the field of traflic management and interstate commerce law has been developed. The contemporary aspect of public utility and transportation problems necessitates a constant change in subject matter and course materials. The Depart- ment of Public Utilities and Transportation has ac- cumulated a great wealth of research materials for the use of its students as a by-product of its con- tinuous contact with governmental agencies and pri- vate concerns. REAL ESTATE: A Real Estate course was first odered in the School of Commerce, Accounts, and Finance in l904, the first in any university. Interest in real estate greatly increased necessitating an ex- pansion of this held under the guidance of the De- partment of Banking and Finance. The Department of Real Estate was established under the chairman- ship of Dr. Herbert B. Dorau in the fall of 1936. Although many additional courses have been of- fered from time to time, the basic curriculum of the Department consists of the courses in Urban Land Economics, Real Estate Principles, Real Estate Financ- ing and Investments, Building Management, Real Estate Brokerage and Real Estate Appraising. These basic courses deal with the principal branches of the real estate business. The Cfmzpm at reetz from lhe South Building ' -- --9-52 H -.