New York University School of Commerce - Commerce Violet Yearbook (New York, NY)

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STEWART W. Rowis Acfmg Ch6lf1'7l1rl1Z of Lauri Deptztzmevzz LAW: Courses in business law were first inaugu- rated in the School of Commerce, Accounts, and Fi- nance in 1902 under the direction of Professor Cleve- land F. Bacon, who retired from the chairmanship of the Law Department in 1939. Professor Bacon was succeeded by Associate Dean George Rowland Col- lins, who assumed the chairmanship for the following year. In 1940, Associate Professor .john M. Mac- Gregor became chairman of the Department of the Law of Commerce and Finance. At the present time, Dr. MacGregor is a Major in the Chemical Vlarfare Division of the United States Army, and Assistant Professor Stewart W. Rowe is now acting chairman of the Law Department. The courses in this department have a three-fold purposeg to train the student to perceive legal storms when they are still small clouds on the horizon, to cause the student to realize the limitations of his or her legal knowledge and the wisdom of seeking com- petent legal advice as insurance against trouble, and to train the student to analyze and to reason. The formation of contracts, the use of commercial paper, the operation of partnerships and corporations. the relationship of agent and principal. bank and de- positor, and principal and surety are a few of the subjects discussed in these courses. The practice of giving monthly quizzes and term problems was introduced in 1939. This has enabled students to keep abreast of the changes that are con- stantly occurring in the various branches of the law. The teaching personnel of this Department is com- posed of practicing lawyers with years of experience. They are able through the discussion of actual court cases to make the courses interesting by presenting the practical side of the law. 4 WILLIAM B. CoRN1s1.i. CfJttjI'7l1tl7Z of Il'ltz1ztzgeme1'zl Depm'!111e1zt U'iVIANAGEMENT: The Management Department was organized in 1916 under the direction of Dr. Lee Galloway. ln 1921, shortly after the close of Wtmrltl Wzir I. Professor Vlfilliam B. Cornell was called from active practice in industry to become chairman of the Department. In 1957 it was changed to the Depart- ment of Management and lndustrial Relations to in- dicate the broadened scope of the work of the Department. During the past twelve years or more, due to the increased growth and power of labor unions and to the far reaching effects of certain social legislation, the personnel and the industrial relations phases of management have taken a place in the first ranks of business affairs. The courses offered by the Department of Man- agement and lndustrial Relations reflect this growing emphasis on the human relations in industry. It has pioneered in offering such courses as The Techniques of Collective Bargaining and others. Today, the De- partment offers one of the broadest and finest training programs in its field, second to none. A still further development is under way with plans for a new project commencing September 1944. The Department then expects to offer several new courses such as: The Techniques of Time and Motion Study and Work Simplificationg Supervisor Training, Tech- niques of Factory Layout: etc., as a part of a new well-rounded program in production nianagement to meet present and post-war needs. The basic management course is a pre-requisite for a degree in business administration, and as such is very well attended. All the instructors in the depart- ment take a hand in teaching management l-2.

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GENERAL COURSES: Prior to September 1926, almost every course of study offered by the School was of a strictly professional nature-accounting, banking, and management, for examples. For sev- eral years preceding the inauguration of the General Course Group, however, a feeling had been growing among the alumni and the faculty that the curriculum should be broadened to include cultural courses. The alumni felt that they themselves would have been more successful both in business life and in social life if they had had the opportunity of taking courses in such fields as literature, history, psychology, and science. The faculty had previously arrived at the same con- clusion and were glad to have the concurrence of the Alumni. As a result, the General Course Group was inaugurated and the courses that then comprised it became part of the curriculum in September 1926. The Group now offers courses of study in the fields of history, art, psychology, science, mathematics, so- ciology, government, public speaking, ethics, litera- ture, vocabulary improvement, and logic. Assistant Dean Edward Jones Kilduff has been chairman of the Group since its inception. At the request of students, Outlines of Literature Coriginally a four-point coursej was later divided into two four-point courses: one now known as Mas- terpieces of English and American Literature, the other as European Literature: Classical, Medieval and Modern. Also, at the request of students who desired advanced work in psychology, Present Day Develop- ments in the Application of Psychology was recently added. EDWARD J. KILDUFF Chairman of General Cowie Group JOURNALISM: The Department of journalism is celebrating its thirty-third anniversary at the School of Commerce, Accounts, and Finance. Inaugurated by Dean Joseph F. johnson in 1911, this Department is one of the outstanding departments at New York University. james Melvin Lee was the first Department head. Under his leadership the scope and quality of the courses offered were greatly improved. Professor Lees book History of American journalism, was used until a few years ago in the Department of journal- ism. During Professor Leeis administration, such men as Joyce Kilmer and Alexander Woollcott were mem- bers of the faculty. The journalism Department progressed rapidly. After the death of Professor Lee in 1929, Professor Henry Bailey Rathbone became chairman. Under Pro- fessor Rathbone, the enrollment of Journalism majors soon approached that of other departments in the School of Commerce. Professor Gregory Mason succeeded Professor Rath- bone in 1941 as chairman of the journalism Depart- ment. Professor Mason is a leader in the field of journalism, and has written numerous books and articles. His latest book is South of Yesterdayf' the story of his eighth anthropological expedition to the American Tropics. In 1942 two new courses, News Photography and Latin-American journalism, were added to the jour- nalism offerings. The journalism Department has attained its posi- tion among the leaders in the field through the com- bined efforts of its members, all prominent and active in public affairs. They are men and women who have helped mold, create and influence modern opinion. GREGORY MASON Cbrzirmmz of Iourmzlimz Department 4

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MARKETING: The widely diversified courses of the Marketing Department permit specialization in two major fields, Domestic Marketing and Foreign Marketing. The real nucleus of the department was formed by four courses in advertising originally of- fered by the Advertising Mens League of New York and transferred bodily to the New York University School of Commerce, Accounts, and Finance about 1915. ln 1915 the department was formally organ- ized as the Department of Advertising and Market- ingg it has since been expanded so that it now in- cludes courses covering practically all the activities involved in the distribution of goods. Among the courses are some of scientific character, such as Mar- ket Research, Psychology of Advertising, and Market- ing Campaignsg others are creative or practical, such as Copy Writing, Layout, Typography, and Produc- tion. Professor George Burton Hotchkiss, one of the pioneer teachers of advertising, was the first Chairman of the department, and continued in that position until 1928. He was followed by Professor Hugh E. Agnew, who came to the School of Commerce, Ac- counts, and Finance in 1920, and who became Pro- fessor Emeritus last year. At that time Professor Hotchkiss resumed the chairmanship. The name of the department was changed in 1925 to the Department of Marketing, since this term was sufficiently inclusive to cover not only advertising and sales management but the field of foreign trade as well. The courses in foreign trade which, for a time, were given in a separate department, were included in the Department of Marketing in 1955. GEORGE B. Horci-miss Clblfiffwfdfz of A'l!l7'l'6lf7Z,Q Depfzrlmem SECRETARIAL STUDIES: ln 1915-1914 sev- eral special courses in the field of Secretarial Studies were introduced at the School, including a course in typewriting. ln 1914 to 1915 a combination course was offered, and in the following year Dean Kilduff and Mr. john B. Swinney introduced courses in Public and Private Secretarial Duties. An expansion of the program in Secretarial Studies was really undertaken in 1952, keeping with the tra- dition of the School of Commerce, Accounts, and Finance to entrust the developments of new work to one of the existing departments during a period of probation, the secretarial courses were placed under the jurisdiction of the Management Department with Professor William B. Cornell as Chairman. The Department of Secretarial Studies was organ- ized as a separate division in 1957 under the chair- manship of Miss Anne G. Corrigan. Many modern office machines have been installed in the well- equipped laboratories to accommodate classes in Dic- taphone and Ediphone, duplicating, machine calcula- tion, Bling, billing, and switchboard operation since the Department was organized. Following the retirement of Miss Corrigan in 1941, Miss Kathryn Wfellbaum, a graduate of Indiana Uni- versity who joined the faculty as an instructor in 1959, has been promoted to Assistant Professor and is now Chairman of the Secretarial Studies Depart- ment. Miss KATHRYN WELLBAUM ChlliV7II!l72 0 f Secretarial .S'lzf:lier Depmwzzcazl 'f 5 'N--N-...ssmgn