New York University School of Commerce - Commerce Violet Yearbook (New York, NY)

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HERBERT M. SCHIFFER, Assistant Dean, received a Bachelor of Commercial Science degree from New York Uni- versity in 1916, thus terminating one of the most outstanding student careers witnessed in the School of Commerce. Along with all the responsibilities, his many student offices entailed, he was also employed by the S. H. Wetmore Co., manufacturers of druggist's supplies. He worked his way up from bill clerk in this company to vice-president in charge of sales. In May, 1917, Dean Schiffer enlisted in the Navy as a Chief Petty Officer. He served as a Supply Officer on the Leviathan, and later commandeered the Crown Optical Com- pany of Rochester, New York, for the Navy Department. At the close of the war he served as a member of the Navy De- partment Committee on Adjusted and Cancelled Contracts. Dean Schiffer first came to the faculty of the School of Com- merce in 1920 as a lecturer in Accounting. In 1924 he began to offer part-time instruction in the Marketing Department. In March, 1926, the School of Commerce claimed his full-time abilities as Assistant Professor of Marketing and Assistant Director of the Day Division. In 1937, he became Assistant Dean. The Dean is a member of the American Marketing Asso- ciation, American Association of Marketing Professors, Ameri- can Academy of Political and Social Science, Academy of Political Science, New York University Men in Advertising, Alpha Kappa Psi, Theta Nu Epsilon, Beta Gamma Sigma, Alpha Phi Sigma, Alpha Delta Sigma, Sphinx, Arch and Square, and Sigma Epsilon Phi. Dean Schiffer was honored by the Alumni Association when, in 1938, he received the Alumni Meritorious Service Award. GLADYS H. REUTIMAN is the first Dean of Women of the School of Commerce, Accounts, and Finance. She received her Bachelor of Arts degree from Macalester College in 1919, and her Master of Arts degree from Columbia in 1929. In 1927, while working for her rnaster's degree, Dean Reutiman was appointed Adviser to Women at the School of Commerce. As a result of her untiring efforts to be of help to the women students, she was promoted during the summer of 1943 to Assistant Dean. At the beginning of her career, Dean Reutiman taught English literature and composition in various high schools in the Middle West. Then her work in the field of education took her half way around the world to Hawaii. In her office in the School of Commerce, she has a photo- graph of the spacious campus and beautiful buildings of the University of Hawaii, which serves as a reminder of her years there. Besides her many duties in her official capacity, our Dean teaches a freshmen composition course and a personality development course in the School of Commerce, Accounts, and Finance. Dean Reutiman is permanent secretary of Sigma Epsilon Phi, and is a member of Sphinx and Mu Kappa Tau. Charming and gracious, Dean Reutiman has always been ready to advise women students on their activities and prob- lems, and has always been regarded as a sincere friend to everyone. HERBERT M. SCHIFFER Auimm! Dean GLADYS H,REUT1MAN Dean of Women

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v - 2 .1 GEORGE ROWLAND Co1.L1Ns Arrocifzze Dean EDWARD JONES KILDUFIV Arrirtmzff Dean GEORGE ROWLAND COLLINS, Acting Dean of the Graduate School of Business Administration and Acting Di- rector of the Wfall Street Division, came to New York Uni- versity in 1922 as a graduate of Harvard where he had ob- tained his Master of Arts degree. Previously, he studied at Macalester College in Minnesota and received his Bachelor of Arts in 1916. He received the degree of Master of Business Administration from the Graduate School of Business Admin- istration. In 1934, Macalester honored the Dean with the degree of LL.D. He was Director of the College-Commerce Course at the College of Arts and Pure Science, and was Ad- ministrative Director of the New York University accredited courses in the University of Newark. Dean Collins was Asso- ciate Dean of the School of Commerce, Accounts, and Finance, until September, 1945, at which time he assumed his present position. The experiences of Dean Collins are varied, Chair- manship of the New York Food Marketing Research, as well as an active career as a consultant in the fields of market research, sales and sales promotion. Dean Collins is the author of many books on business subjects, and has written articles for numerous publications including the Encyclopedia Brittanica. Among the texts written by the Dean are Platform Speaking, Marketing, Salesmanship and Outlines of Business. Dean Collins is affiliated with the American Economic Association of University Professors, American Academy of Social and Political Science, and American Management Association. He is a member of Beta Gamma Sigma, Phi Beta Kappa, Pi Kappa Delta, Alpha Kappa Psi, and Arch and Square. EDWARD JONES KILDUFF, Assistant Dean, noted for his wit and humor, was graduated from Yale University in 1912, where he received his Bachelor of Arts degree. In 1915, he was awarded his Master of Arts from New York University. He was awarded the james Gordon Bennett Prize in Economics and English Prose while still an undergraduate student at Yale. It was in 1912 that Dean Kilduff joined the faculty of the School of Commerce, Accounts, and Finance of New York University as an instructor in Business English. Dean Kilduff is a past president of the National Association of Teachers of Marketing, and in 1937, he was chosen president of the American Business Writing Association. The Dean, in addition to the duties he fulfills as an Assistant Dean, is Chair- man of the General Course Group, Chairman of the Curricu- lum Committee and Chairman of the Publicity Committee. Among the well-known business text books which he has writ- ten are: The Private Secretary, XY'ords and Human Nature, How To Write Effective Business Letters, The Stenogra- pher's Manual, and The Vocabulary Builder Notebook. In collaboration with Mr. Lawrence Zimmer, Director of the Bureau of Employment, he wrote Suggestions for Your Cam- paign for a job. Recently, Dean Kildulf co-authored with Professors McKee and Nyberg of the Business English Depart- ment in the writing of The Students' Public Speaking Record Book. Dean Kilduff edited Business Terms and Expressions in the New Century Dictionary. He is a member of Phi Beta Kappa, Beta Gamma Sigma, Alpha Kappa Psi, Alpha Phi Sigma, Sphinx and Alpha Delta Sigma.

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RAYMOND RODGERS Secretary JOHN HENRY PRIME Director 0 f Aflmirriom RAYMOND Ronocns mafficuiated at the University of Kentucky. In 1921 he received his Bachelor of Arts from that University, and in 1925 Secretary Rodgers was awarded his Master of Business Administration degree from the Gradu- ate School of Business Administration of New York Uni- versity. Secretary Rodgers came to the School of Commerce, Accounts, and Finance in 1925 as an instructor of Banking and in 1937 he was promoted to Professor. He was appointed to his present position of Secretary of the School on September 1, 1931. In addition to being Professor of Banking, Secretary Rodgers is a member of the National Advisory Committee of the Consumer Credit Institute of America. He is co-editor and co-author of Money and Bankingf' which is used in the School, and co-author of Consumer Credit and its Uses. For several years, he was editor of the Canadian Monthly letters for the Alexander Hamilton Institute. Secretary Rodgers is a member of Beta Gamma Sigma. He is a member of the Lawyers Club, New York, and a veteran of World War I, having been a Petty Officer in the United States Navy. His work and experience in business have been varied: in the marketing field he has been Assistant Advertising Man- ager of Alexander Taylor and Company, in finance he has been assistant underwriter at the National Surety Company, foreign correspondent for the National City Bank, and Office Manager and Executive Assistant at the Institute of Inter- national Finance. JOHN HENRY PRIME, Director of Admissions, has been associated with New York University since 1920, first as a student and then as a member of the faculty. He attended Townsend Harris Hall High School, and in 1920 entered Washington Square College where he majored in Economics. In 1922, Dr. Prime received his Bachelor of Science degree, and in 1923 he was awarded his degree of Master of Arts from the Graduate School. Still remaining at New York Uni- versity, Professor Prime received the degree of Doctor of Philosophy in 1933 from the School of Education. As an undergraduate student, he was very active in the extra-curricu- lar activities, was chairman of the Freshmen and Sophomore affairs, and senior representative to the Student Council. He is one of the founders and the first president of Alpha Beta Chap- ter of Phi Kappa Tau Fraternity. At present, Professor Prime is Director of Admissions and Professor of Finance. He is a frequent contributor to the journal of Higher Educationj' School and Society, and Journal of Education. Our Di- rector of Admissions is the author of the finance text, Analysis of Industrial Securitiesfi Professor Prime is a member of Alpha Phi Sigma, Phi Delta Kappa, Theta Alpha Kappa, New York University Men in Finance Club, American Economics Association, Academy of Political Science, New York Society of Security Analysts, and President of the New York University Graduate School Alumni Association.