New York University School of Commerce - Commerce Violet Yearbook (New York, NY)

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v - 2 .1 GEORGE ROWLAND Co1.L1Ns Arrocifzze Dean EDWARD JONES KILDUFIV Arrirtmzff Dean GEORGE ROWLAND COLLINS, Acting Dean of the Graduate School of Business Administration and Acting Di- rector of the Wfall Street Division, came to New York Uni- versity in 1922 as a graduate of Harvard where he had ob- tained his Master of Arts degree. Previously, he studied at Macalester College in Minnesota and received his Bachelor of Arts in 1916. He received the degree of Master of Business Administration from the Graduate School of Business Admin- istration. In 1934, Macalester honored the Dean with the degree of LL.D. He was Director of the College-Commerce Course at the College of Arts and Pure Science, and was Ad- ministrative Director of the New York University accredited courses in the University of Newark. Dean Collins was Asso- ciate Dean of the School of Commerce, Accounts, and Finance, until September, 1945, at which time he assumed his present position. The experiences of Dean Collins are varied, Chair- manship of the New York Food Marketing Research, as well as an active career as a consultant in the fields of market research, sales and sales promotion. Dean Collins is the author of many books on business subjects, and has written articles for numerous publications including the Encyclopedia Brittanica. Among the texts written by the Dean are Platform Speaking, Marketing, Salesmanship and Outlines of Business. Dean Collins is affiliated with the American Economic Association of University Professors, American Academy of Social and Political Science, and American Management Association. He is a member of Beta Gamma Sigma, Phi Beta Kappa, Pi Kappa Delta, Alpha Kappa Psi, and Arch and Square. EDWARD JONES KILDUFF, Assistant Dean, noted for his wit and humor, was graduated from Yale University in 1912, where he received his Bachelor of Arts degree. In 1915, he was awarded his Master of Arts from New York University. He was awarded the james Gordon Bennett Prize in Economics and English Prose while still an undergraduate student at Yale. It was in 1912 that Dean Kilduff joined the faculty of the School of Commerce, Accounts, and Finance of New York University as an instructor in Business English. Dean Kilduff is a past president of the National Association of Teachers of Marketing, and in 1937, he was chosen president of the American Business Writing Association. The Dean, in addition to the duties he fulfills as an Assistant Dean, is Chair- man of the General Course Group, Chairman of the Curricu- lum Committee and Chairman of the Publicity Committee. Among the well-known business text books which he has writ- ten are: The Private Secretary, XY'ords and Human Nature, How To Write Effective Business Letters, The Stenogra- pher's Manual, and The Vocabulary Builder Notebook. In collaboration with Mr. Lawrence Zimmer, Director of the Bureau of Employment, he wrote Suggestions for Your Cam- paign for a job. Recently, Dean Kildulf co-authored with Professors McKee and Nyberg of the Business English Depart- ment in the writing of The Students' Public Speaking Record Book. Dean Kilduff edited Business Terms and Expressions in the New Century Dictionary. He is a member of Phi Beta Kappa, Beta Gamma Sigma, Alpha Kappa Psi, Alpha Phi Sigma, Sphinx and Alpha Delta Sigma.

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JOHN T. MADDLEN . Demi SCHOOL 011 CoMMERc313, ACCOUNTS, AND FINANLQE 9

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HERBERT M. SCHIFFER, Assistant Dean, received a Bachelor of Commercial Science degree from New York Uni- versity in 1916, thus terminating one of the most outstanding student careers witnessed in the School of Commerce. Along with all the responsibilities, his many student offices entailed, he was also employed by the S. H. Wetmore Co., manufacturers of druggist's supplies. He worked his way up from bill clerk in this company to vice-president in charge of sales. In May, 1917, Dean Schiffer enlisted in the Navy as a Chief Petty Officer. He served as a Supply Officer on the Leviathan, and later commandeered the Crown Optical Com- pany of Rochester, New York, for the Navy Department. At the close of the war he served as a member of the Navy De- partment Committee on Adjusted and Cancelled Contracts. Dean Schiffer first came to the faculty of the School of Com- merce in 1920 as a lecturer in Accounting. In 1924 he began to offer part-time instruction in the Marketing Department. In March, 1926, the School of Commerce claimed his full-time abilities as Assistant Professor of Marketing and Assistant Director of the Day Division. In 1937, he became Assistant Dean. The Dean is a member of the American Marketing Asso- ciation, American Association of Marketing Professors, Ameri- can Academy of Political and Social Science, Academy of Political Science, New York University Men in Advertising, Alpha Kappa Psi, Theta Nu Epsilon, Beta Gamma Sigma, Alpha Phi Sigma, Alpha Delta Sigma, Sphinx, Arch and Square, and Sigma Epsilon Phi. Dean Schiffer was honored by the Alumni Association when, in 1938, he received the Alumni Meritorious Service Award. GLADYS H. REUTIMAN is the first Dean of Women of the School of Commerce, Accounts, and Finance. She received her Bachelor of Arts degree from Macalester College in 1919, and her Master of Arts degree from Columbia in 1929. In 1927, while working for her rnaster's degree, Dean Reutiman was appointed Adviser to Women at the School of Commerce. As a result of her untiring efforts to be of help to the women students, she was promoted during the summer of 1943 to Assistant Dean. At the beginning of her career, Dean Reutiman taught English literature and composition in various high schools in the Middle West. Then her work in the field of education took her half way around the world to Hawaii. In her office in the School of Commerce, she has a photo- graph of the spacious campus and beautiful buildings of the University of Hawaii, which serves as a reminder of her years there. Besides her many duties in her official capacity, our Dean teaches a freshmen composition course and a personality development course in the School of Commerce, Accounts, and Finance. Dean Reutiman is permanent secretary of Sigma Epsilon Phi, and is a member of Sphinx and Mu Kappa Tau. Charming and gracious, Dean Reutiman has always been ready to advise women students on their activities and prob- lems, and has always been regarded as a sincere friend to everyone. HERBERT M. SCHIFFER Auimm! Dean GLADYS H,REUT1MAN Dean of Women