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Page 33 text:
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Public Utilities OINCIDENT with the foundation of the Real Estate Department, the De- partment of Public Utilities and Trans- portation had its beginning three years ago under the leadership of Prof. H. B. Dorau. Since that time the Public Utili- ties and Transportation Department and Real Estate Department have become closely associated through new courses offered. For example, a new unit of work entitled The Port of New York demon- strates the influence of transportation facilities on land utilization and regional Herbert B' Dorau planning. This course has its counter- Cjmiymnn part in the Real Estate Department under the title Regional Planning and Zoning. It was felt that the influence of local utilities on city planning and vice versa is a problem of interest to students of both public utilities and trans- portation and real estate. Appropriate recognition has been accorded the increasing demesne of public regulation by the addition of a course in public utility law to alternate with the present section on Public Utility Commission Policy and Administrative Procedure. The course in Classification and Inter- pretation of Public Utility Accounts has been supplemented by another course, Accounting Problems in Public Utility Regulation, because of the increasing importance of accounting control. The contemporary aspect of the public utility problem requires a constant revision of sub- ject matter and course materials. As a by-product of continuous contact with governmental agencies and private concerns, the Public Utilities and Transportation Department has accumu- lated a wealth of material for the use of its students. Real Estate Department ESPONDING to a need for basic instruction in the field of real estate and urban land eco- nomics, the Real Estate Department was founded three years ago with Prof. H. B. Dorau as its chairman. Since that time the enlarged program of instruction and research has been attract- ing more and more students to this interesting field of work. Numerous changes have taken place in the teaching technique in the past year. The signif- icance of real property taxation and its influence on land utilization are being developed in the course in Taxes and Taxation. More advanced work in the field of real estate taxation is offered in a course on Valuation of Urban Realty for the Purpose of Taxation. The Departments of Real Estate and Public Utilities are cooperating in a series of courses on appraisal and valuation. Of interest to students of both urban land and public utility economics are the courses, Principles of Property Valuation, Engineering Appraisal Practice and Procedure, and Cases and Problems in Real Estate Appraisal and Valuation. The increasing interest of students in real estate courses has required additions to the teach- ing personnel. Beginning in September, 1939 Assistant Professor Cramp came with the Depart- ment on a full-time basis. Professor Cramp has taught real estate at New York University for fourteen years. In addition to Prof. H. B. Dorau, chairman, the department staff consists of Associate Professor C. Elliot Smith, Assistant Professors Ralph E. Cramp, Nelson L. North: Dr. A. Mertzkeg Messrs. W. D. Bryant and E. Jenner. 31
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Page 32 text:
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Marketing ONTINUING a steady growth from a single one-semester course in 1916, the Department of Marketing has ex- panded until it now gives forty-three dif- ferent courses in the various phases of marketing excluding retailing. The present scope of the Department embraces all the processes in the distribu- tion of goods and those phases of manu- facturing which particularly aim to please the consumer. Specialized courses are offered to develop technique in writ- Hugh E- Agnew ing copy, iirchoosingu appropriate typog- raphy, and in designing layouts. Classes in salesmanship and sales management now cover sales promotion. Various steps in the production of tl1e complete advertising campaign have special classes devoted to their development. Advanced courses have recently been added in which the techniques and skills learned in fundamental courses are applied to retail and whole- sale selling. Original colored slides, produced by a method developed by Professor Houghton, are used to enliven and illustrate the lectures. Textbooks are being supplemented by reference library C1111 irmn n work, since almost a thousand books have been written on the various aspects of marketing. Members of the Department have written more than twenty-live texts which are used in schools throughout the country. Secretarial Studies HE first work in the Held of secretaryship offered at the School of Commerce, Accounts and Finance was a unit course, Private Secretarial Duties, which was introduced very early in the history of the school. In 1934 courses in ste- nography and typewriting were added, but still the secretarial courses remained under the jurisdiction of the Department of Management. The Depart- ment of Secretarial Studies was organized in the fall of 1937, and Professor Anne Corrigan was appointed its first chairman. The staff of the depart- ment consists of live full-time members and two part- time instructors. No new additions were made to the staff during the current academic year. The scope and program of the Secretarial Depart- ment is to give technical training to men and women who have the aptitude and personal qualities for successful work in the field of secretarvship, and at the same time, to provide such students with oppor- tunities to secure a well-rounded education and to become familiar with one or more special Helds of business. In addition to the students who are special- izing in the secretarial Held, the courses of the depart- ment are open, by special permission, to a few students who may be majoring in other fields of work. Anne Corrigan C lm irman 30
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