New York University School of Commerce - Commerce Violet Yearbook (New York, NY)

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Law AVING led the Law Department since its inauguration in September 1902, Professor Cleveland F. Bacon has retired from his position as chairman and has been appointed professor emeritus. Excellent results have been obtained from the new policy introduced last year regarding classroom procedure. The change required all students studying law to do term problems entailing much re- search work and to take monthly quizzes in each course. The problems are de- signed to enable students to keep abreast of all the changes that are occurring in G. Rowland Collins business as well as in the law Held. Clmirmnn No additions have been made to the faculty of the department during the past year, but Mr. John M. MacGregor and Mr. Stuart IV. Rowe were raised from the rank of instructor to that of assistant professor. Other members of the department are: Assistant Professor Mfalter P. Myer and Messrs. Earle H. Gale, IVilliam E. Bowe, Xllalter R. Barry, James E. Manning, Douglas E. Mathewson, YVilliam Grossman, A. Vincent Ru bino. and Ralph Santoro. In many cases, these faculty members are engaged in outside practices, thus acquiring working knowledge of the courses that they teach and at the same time bringing first-hand methods of everyday law to the students. Management INCE the Management Department was organized in 1916 under the direction of Prof. Lee Galloway, increased attention is being directed to the Held of industrial relations in universi- ties all over the country. At present, with Prof. IfVilliam B. Cornell at the head, the work of the Management and Industrial Department at the School of Commerce covers a broad field. Its aim is two-fold: first, to lay clown the basic principles of business organization and management, second, to show the application of these principles in the various fields of business, in production, in office manage- ment, in purchasing, and in industrial relations. The program of the department is designed so that the student trained in management becomes familiar with the activities and general workings of each department in a business, with certain tech- niques and methods employed, and with the rela- tionship which the departments hold one to another and to the business as a whole. In this way the stu- dent gains a true perspective of business. He also becomes familiar with labor problems and methods of solving them, with problems of supervision and leadership, and with the methods of handling them. i Wlhile there has been no radical change in the f teaching techniques of the Management Department, f there has been an increased emphasis on the social , , si nificance of certain trends and advances in busi- Mfilliam B. Cornell g . ness. Clmzrmzm 29

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General Courses ESIGNED to furnish business students with the cultural training so essential to the well-informed business man, the General Course Department was organized in September, 1926. This department gives a series of survey courses embracing the Helds of litera- ture, history, mathematics, science, psychology, so- ciology, art, government, public speaking, and ethics, all of which attempt to acquaint tl1e student broadly with the best thought in these helds. Before the General Department was organized, the curriculum of the School of Commerce consisted primarily of courses in business subjects. As a result, both on the advice of alumni and faculty, it was decided that the curriculum at Commerce was DOE broad enough to prepare the graduate to take his proper place in social affairs. Therefore, the faculty introduced into the curriculum tl1e survey type of cultural course that has now been so widely adopted . .. lEIl l.K'llIl by other universities. C Mau 1 C U Clmiiwmiz Journalism OR twenty-nine years the Department of journalism has been carrying on an important pro- gram. lnaugurated by Dean joseph F. Johnson of the School of Co1n1nerce, Accounts and Finance in 1911, the department was first headed by james M. Lee. Besides being author of History of American jozmmlism, which is used by the department today, Professor Lee also wrote Opportunities in the ATGZUSIJIIPU7' Bfzzsiness and other i1nportant books on journalism. Under his leadership, the department widened tl1e scope and improved the quality of the courses offered. When Professor Lee died in 1929, Professor Henry Bailey Rathbone was appointed to succeed him as chairman. The department con- tinued to build its reputation as a leading school of journalism, and the en- rollment of journalism majors soon ranked with those of the Departments of Accounting, Marketing, Law, and other important divisions in the School of COIHITIGFCC. On the staff of the department are to be found some of the leading journalists of today. Last year Professor Gregory Mason's book, Remembei' the Maine, was published by Henry Holt and Company. Mr. Mason is an assistant professor of journalism. The Biography of Daniel -W-W-aww ,.,..,. . Boone by Professor john Bakeless, con- taining documentary material never be- fore presented in printed form, made its fr Henry B. Rathbone appearance in the latter part of August, Clzztirmcm receiving wide acclaim in literary circles. 28

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Marketing ONTINUING a steady growth from a single one-semester course in 1916, the Department of Marketing has ex- panded until it now gives forty-three dif- ferent courses in the various phases of marketing excluding retailing. The present scope of the Department embraces all the processes in the distribu- tion of goods and those phases of manu- facturing which particularly aim to please the consumer. Specialized courses are offered to develop technique in writ- Hugh E- Agnew ing copy, iirchoosingu appropriate typog- raphy, and in designing layouts. Classes in salesmanship and sales management now cover sales promotion. Various steps in the production of tl1e complete advertising campaign have special classes devoted to their development. Advanced courses have recently been added in which the techniques and skills learned in fundamental courses are applied to retail and whole- sale selling. Original colored slides, produced by a method developed by Professor Houghton, are used to enliven and illustrate the lectures. Textbooks are being supplemented by reference library C1111 irmn n work, since almost a thousand books have been written on the various aspects of marketing. Members of the Department have written more than twenty-live texts which are used in schools throughout the country. Secretarial Studies HE first work in the Held of secretaryship offered at the School of Commerce, Accounts and Finance was a unit course, Private Secretarial Duties, which was introduced very early in the history of the school. In 1934 courses in ste- nography and typewriting were added, but still the secretarial courses remained under the jurisdiction of the Department of Management. The Depart- ment of Secretarial Studies was organized in the fall of 1937, and Professor Anne Corrigan was appointed its first chairman. The staff of the depart- ment consists of live full-time members and two part- time instructors. No new additions were made to the staff during the current academic year. The scope and program of the Secretarial Depart- ment is to give technical training to men and women who have the aptitude and personal qualities for successful work in the field of secretarvship, and at the same time, to provide such students with oppor- tunities to secure a well-rounded education and to become familiar with one or more special Helds of business. In addition to the students who are special- izing in the secretarial Held, the courses of the depart- ment are open, by special permission, to a few students who may be majoring in other fields of work. Anne Corrigan C lm irman 30