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Page 81 text:
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Page 80 text:
By Vanessa Finan
Illustrated by Creg Moreland
One Valley College student has discovered an exclusive cure
for the common cold.
lor approximately one year, Roger Foster has made bicycling
'his sole means of transportation. Immunity from the common
cold is his reward. He believes that this medical breakthrough
might be attributed to his cycling efforts.
foster rides his bicycle an average of 150 miles per week
While other Valley students drive a comparable amount in their
air-conditioned, automatic, bucket-seated automobiles, they
consider their physical fatigue point reached when they have to
walk from the parking lot to their first class.
Foster rides a more strenuous gamut on the city streets than
most drivers do on the freeways. He relies on physical endur-
ance, perseverance, and determination and not the battery in a
Through his enrollment in the advanced class, Foster has
come to appreciate the feeling of "oneness" that cycling offers.
Rural traveling, Foster explained, is one of the most beneficial
experiences that his non-air or noise polluting bicycle affords
him. He described the viewing of unaroused wildlife as being
available only to people on foot and bicycles.
The constant exposure to the elements, a reliable means of
transportation, and its subtle gesture of social rebellion are just
a fegv of the rewarding factors involved in Foster's allegiance to
Students of Ed Bush's bicycle class get into gear as they
wheel and deal their way through class.
foster explained, "lt's not all roses. You have to be on the
defensive a heck of a lot," when commuting within the Valley.
In his opinion, however, generally most motorists return an
equal amount of respect to bicyclers when it is paid to them.
On occasion, lioster has silently been challenged by a
competitive motorist, who noticed the speed that he is capable
of achieving. Man and the automobile might still be apprehen-
sive about accepting the primitive "man mover" as a possible
inter-city transportative equal,
On the car-monopolized streets during the Los Angeles rush
hour, Ifoster maintains an averge of 20 miles an hour. This speed
is upheld by lioster through his innate ability to time stop lights,
thus eliminating treacherous stop and go riding.
When city riding is done, Foster is inclined to feel safer when
on his bike than he would in a car because of its easy
Safety on the streets, bike maintenance and physical fitness
are lust a few aspects of cycling covered in the beginning and
advanced classes at Valley.
liven though most of the students enrolled became affiliated
with bikes at an early adolescent age, bicycling class instructor
ljd Bush, assistant professor of physical education, stresses that
the first thing he attempted to teach his students was how to
ride a bike.
Hush explained that some of his students have sophisticated
10-speed bicycles and during the entire span of their ownership
the student had riden the bike continually in one gear. One of
liush's first tasks, therefore, was to impress students with the
potentiality of their bicycles and how to manipulate them to
their best advantage and riding comfort.
Valley is the first college in the district to initiate a bicycle
class into the physical education curriculum. Because of its
popularity, Valley's bicycle class, with its two-year standing, has
had to turn away students for each available class per semester.
instruction in fundamental bicycle maintenance, physical
fitness, and bicycle safety constitute the beginning curriculum.
The advanced bicycle class is "Based purely on physical
fitness and endurance," explained Bush. "The class is specific-
ally designed for the students who are the top bicycle enthu-
siasts here at the college."
Class excursions include rides between 10-12 miles during one
session. This distance doubles the beginning classes' scheduled
A definite acceptance of the bicycle in our contemporary
times was emphasized by Bush in some statistics made available
through Schwinn's public relations representative, Woody
Crabb reported that for the first time since World War l,
bicycles outsold cars. With the impressive figure of 20 million
bicycle sales for the 1972 year, perhaps Contac is on its way out.
Roger Foster will become a rich man if he can patent
his cure forthe common cold.
Page 82 text:
On one occasion Franklin D. Roosevelt
aptly said, "lf I were starting life over
again, l am inclined to think that l would
go into the advertising business in prefer-
ence to almost any other. This is because
advertising has come to cover the whole
range of human needs and also because it
combines real imagination with a deep
study of human psychology."
Harvey Schaefer, professor of art and
Cylilglldfcj-1 dvi lfisears
By Elaine Nevelow
Illustrated by Steve Fischer
instructor of Art 42-45, unquestionably
agrees with FDR. on this subject so
important to his way of living and think-
ing. Advertising has far-reaching psycho-
logical effects on the people who come in
contact with it and one can't help being
touched by it in some way. Every response
that one makes to anything he hears or
tastes or senses in any way has already
been affected by advertising. As Prof.
Schaefer puts it, advertising "influences
you from the time you open your eyes in
the morning to the time you go to sleep at
night. lt even bothers you during sleep if
you're a heavy dreamer."
Advertising either tickles you softly or
slaps you in the face. Whether the
graphics artist wants to subtly lure you
into buying something by using soft,
flowing colors and designs, or wishes to
shock you into buying by throwing hot,
flashing colors and shapes at you, the
basic fundamentals are the same, the only
difference is in the approach. The artist
must learn the fundamentals of his trade
by taking several art classes which will
ultimately lead him into advertising
Prof. Schaefer says, "The purposes of
these advertising design classes are three-
fold: "First, these classes fulfill part of the
occupational program. Second, they pre-
pare students for a four-year college.
Third, they answer a need for the students
who enjoy art," Prof. Schaefer tries to
structure his advertising design classes so
that the individual student will feel as free
as possible to explore his own artistic
Prof. Schaefer strives to channel these
potentialities into practical avenues by
assigning projects like doing the cover for
next year's general catalogue, whose
theme will be the 25th anniversary ofValley
College. One of his other assignments is to
design a personal logo, which will serve as
an identification or trade-mark for the
student's individual style of work, and can
be thus used to enhance a one-man-show
of the person's work in a gallery or as a
decorative piece for an office, shop, or
One of the students in the advertising
design class, lilorina Castellanos, felt that
to make a personal logo that would reflect
her personality she would "have to be in
tune with what's happening" so she could
get her "message across." Miss Castellanos
has been interested in art since childhood
and took this class so that she could get
Ferril Nawil puts the finishing
touches on his 3D self-portrait.
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