Los Angeles Valley College - Crown Yearbook (Valley Glen, CA)

 - Class of 1974

Page 81 of 120


Los Angeles Valley College - Crown Yearbook (Valley Glen, CA) online yearbook collection, 1974 Edition, Page 81 of 120
Page 81 of 120

Los Angeles Valley College - Crown Yearbook (Valley Glen, CA) online yearbook collection, 1974 Edition, Page 80
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Los Angeles Valley College - Crown Yearbook (Valley Glen, CA) online yearbook collection, 1974 Edition, Page 82
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Page 81 text:

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Page 80 text:

Cure for 'I:h Common Cold By Vanessa Finan Illustrated by Creg Moreland One Valley College student has discovered an exclusive cure for the common cold. lor approximately one year, Roger Foster has made bicycling 'his sole means of transportation. Immunity from the common cold is his reward. He believes that this medical breakthrough might be attributed to his cycling efforts. foster rides his bicycle an average of 150 miles per week While other Valley students drive a comparable amount in their air-conditioned, automatic, bucket-seated automobiles, they consider their physical fatigue point reached when they have to walk from the parking lot to their first class. Foster rides a more strenuous gamut on the city streets than most drivers do on the freeways. He relies on physical endur- ance, perseverance, and determination and not the battery in a car. Through his enrollment in the advanced class, Foster has come to appreciate the feeling of "oneness" that cycling offers. Rural traveling, Foster explained, is one of the most beneficial experiences that his non-air or noise polluting bicycle affords him. He described the viewing of unaroused wildlife as being available only to people on foot and bicycles. The constant exposure to the elements, a reliable means of transportation, and its subtle gesture of social rebellion are just a fegv of the rewarding factors involved in Foster's allegiance to his ike. Students of Ed Bush's bicycle class get into gear as they wheel and deal their way through class. .I foster explained, "lt's not all roses. You have to be on the defensive a heck of a lot," when commuting within the Valley. In his opinion, however, generally most motorists return an equal amount of respect to bicyclers when it is paid to them. On occasion, lioster has silently been challenged by a competitive motorist, who noticed the speed that he is capable of achieving. Man and the automobile might still be apprehen- sive about accepting the primitive "man mover" as a possible inter-city transportative equal, On the car-monopolized streets during the Los Angeles rush hour, Ifoster maintains an averge of 20 miles an hour. This speed is upheld by lioster through his innate ability to time stop lights, thus eliminating treacherous stop and go riding. When city riding is done, Foster is inclined to feel safer when on his bike than he would in a car because of its easy manueverability. Safety on the streets, bike maintenance and physical fitness are lust a few aspects of cycling covered in the beginning and advanced classes at Valley. liven though most of the students enrolled became affiliated with bikes at an early adolescent age, bicycling class instructor ljd Bush, assistant professor of physical education, stresses that the first thing he attempted to teach his students was how to ride a bike. Hush explained that some of his students have sophisticated 10-speed bicycles and during the entire span of their ownership the student had riden the bike continually in one gear. One of liush's first tasks, therefore, was to impress students with the potentiality of their bicycles and how to manipulate them to their best advantage and riding comfort. Valley is the first college in the district to initiate a bicycle class into the physical education curriculum. Because of its popularity, Valley's bicycle class, with its two-year standing, has had to turn away students for each available class per semester. instruction in fundamental bicycle maintenance, physical fitness, and bicycle safety constitute the beginning curriculum. The advanced bicycle class is "Based purely on physical fitness and endurance," explained Bush. "The class is specific- ally designed for the students who are the top bicycle enthu- siasts here at the college." Class excursions include rides between 10-12 miles during one session. This distance doubles the beginning classes' scheduled trips. A definite acceptance of the bicycle in our contemporary times was emphasized by Bush in some statistics made available through Schwinn's public relations representative, Woody Crabb. Crabb reported that for the first time since World War l, bicycles outsold cars. With the impressive figure of 20 million bicycle sales for the 1972 year, perhaps Contac is on its way out. Roger Foster will become a rich man if he can patent his cure forthe common cold.

Page 82 text:

619005 zyncp On one occasion Franklin D. Roosevelt aptly said, "lf I were starting life over again, l am inclined to think that l would go into the advertising business in prefer- ence to almost any other. This is because advertising has come to cover the whole range of human needs and also because it combines real imagination with a deep study of human psychology." Harvey Schaefer, professor of art and .fvf 611, Cylilglldfcj-1 dvi lfisears By Elaine Nevelow Illustrated by Steve Fischer instructor of Art 42-45, unquestionably agrees with FDR. on this subject so important to his way of living and think- ing. Advertising has far-reaching psycho- logical effects on the people who come in contact with it and one can't help being touched by it in some way. Every response that one makes to anything he hears or tastes or senses in any way has already been affected by advertising. As Prof. Schaefer puts it, advertising "influences you from the time you open your eyes in the morning to the time you go to sleep at night. lt even bothers you during sleep if you're a heavy dreamer." Advertising either tickles you softly or slaps you in the face. Whether the graphics artist wants to subtly lure you into buying something by using soft, flowing colors and designs, or wishes to shock you into buying by throwing hot, flashing colors and shapes at you, the basic fundamentals are the same, the only difference is in the approach. The artist must learn the fundamentals of his trade by taking several art classes which will ultimately lead him into advertising design. Prof. Schaefer says, "The purposes of these advertising design classes are three- fold: "First, these classes fulfill part of the occupational program. Second, they pre- pare students for a four-year college. Third, they answer a need for the students who enjoy art," Prof. Schaefer tries to structure his advertising design classes so that the individual student will feel as free as possible to explore his own artistic potentialities. Prof. Schaefer strives to channel these potentialities into practical avenues by assigning projects like doing the cover for next year's general catalogue, whose theme will be the 25th anniversary ofValley College. One of his other assignments is to design a personal logo, which will serve as an identification or trade-mark for the student's individual style of work, and can be thus used to enhance a one-man-show of the person's work in a gallery or as a decorative piece for an office, shop, or studio. One of the students in the advertising design class, lilorina Castellanos, felt that to make a personal logo that would reflect her personality she would "have to be in tune with what's happening" so she could get her "message across." Miss Castellanos has been interested in art since childhood and took this class so that she could get Ferril Nawil puts the finishing touches on his 3D self-portrait.

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