University of Kansas - Jayhawker Yearbook (Lawrence, KS)

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I f YOU CAN LOOK LIKE A MILLION WITHOUT SPENDING!-X MILLION JUST BY CHANGING THE WAY YOU SHOP 9 JAYI-IAWKER lux mf' 'x klL'SI IIN.. 5- f'Ixu1'lx.1ml rx lm S ulw Llmsllt II wlxsllvlx xx lIk'II xml Ik I'.lx lxlllgj, up Nll 4 IlL'III lcmm xmlxml-II,,,I1Ix,1wm.1Iw IL III XXIIIII ilu- rumunxx III Ilu Illlu .1mI.I I'L'L'L'NNIlJII III IIIII sxxm- llxls isll ullx1Ilcxuis.1mlsIlxL.l IIKIIIN l.INl1IUIIlSIISl1.1Xx xlx I lxlul In rm-Im ml pxmlmx xc .IQL xaxxxllxx ' xlurlum cm xlwllxc'xlx1J1ll,.IIlLl K IN LUIIIII IS III. fXl.IlxI xx IN Im Il1x'I'x'L'L'xxIUlIINlI Il1L 'Ilk' Im' xlx lx- :xx lu IIN un llWIIxlj,x I, I III' xcxllww NIIILlL lcmlxllxx'IcxI'L'lxL'.xpl1lIl 1 111 ll lxvllll ' Llm Llcwllxmgg, fXI11xII.1ll lllx I IILIILIILKI .II I I3 XI an Iivxlwmllx Hculx I xIII,x1Ig,g,,IxIx Ixrfwu C,xMcxllxmIlmm1x Im xl I I XI xxx Icmuwlxn II W Vx 'SNL S kll' xl mmlmlx1lxIlllX NI Im xl INNIL plum xxIll11'1'I.1l xlxsu-'xxx

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'li online. immunity I Media sed Face- ,sire in the fy, Twitter O0 uniq UC , ' X i f, ' i i X j IN I4-O CHARACT OR LESS visitors in February 2008 to 7 million in February 2009. These figures represent only usage on Twitter.com and do not count the dozens of Twitter applications for cell phones and computers. Unlike Facebook status updates, tweets do not re- quire logging on to the Internet. After setting up a Twitter account, users can select whether they want to activate their tweets on their cell phones and send and receive tweets through text messaging, which makes connecting to others even faster. Businesses and organizations are not holding back from jumping on the Twitter bandwagon, either. Twit- ter is a great avenue for free advertising and an easy way to connect with their customers. The Los Angeles Fire Department uses it to alert communities about Fires in the area. Zapposcom requires all 252 members of its staff to have a Twitter account and employees use their tweets to get feedback from customers. Martha Stewart posts tweets about craft ideas and what her pets are doing. Ellen DeGeneres tWC6tS about upcoming guests on her show and about her wife. Local Burger, 714 Vermont Street, uses Twitter to promote specials and post links to articles pertaining to their business. Southwest Airlines posts ticket specials, flight delays and travel advisories and uses the site as a medium for customers to file complaints. Leo Hayden, a Lawrence resident and artist, uses Twitter for social and professional purposes. He uses tweets to keep in touch with friends, but also to promote his paintings by linking to video slideshows of his painting processes. He also appreciates the simplicity of the Twitter interface, compared to other websites. I compare sites like MySpace to Hollywood: all glit- ter and special effects. With Twitter, you have 140 charac- ters to say something, so you actually have to say some- thing-there,s not anything blinking at youf' he says. Another major difference between Twitter and other websites such as Facebook or MySpace is that many mem- bers of Twitter communities meet in person. Local tweetups are gaining popularity across the country and people become real-life friends with those they follow on Twitter. Ben Smith, Lawrence resident and founder of Lawrence tweetups, regularly spends time with those he follows on Twitter. 'gIfI,m walking down the street on my way to a bar or restaurant, I can just send a quick Twitter update to let people know where I am. People will reply quickly and we,ll meet up for lunchf, Smith says. Chris Thomas, Lawrence resident, was on vacation in Florida when he SCHI out a casual tweet to meet new people while he was there. Several people in the area responded and they all met for drinks. I had never met those people in my life, but it wasn't awkward at all,', he says. But the appeal of Twitter reaches further than just talking about what you are doing. Nancy Baym, associate professor of communication studies, says Twitter gives a unique sense of recognition and attention by putting every move or thought on the Internet. People have used the phrase 'ambient intimacy' to K1 xx tw on 1 if v Flo I ' M- .. vi 'mr-m,,. a:n:i'ifQi?uN Kilim 'N' 4 -D.. W '-'sm h 'w-1 1- Sla- mCimcnQuc,n.i mi - Y T ww-.i., ,mg-s micimoceml, M... tiger 9 ws wh M - ,EW w. A 'wnllmnh In-mx nk, Kun 1 S '-Hxcmi, .ua 1 . BEMGMITH A I I ' as Multi! ??'ifH- I describe Twitterf she says. C'It gives you a certain sense that you have all of your friends around, plus the oppor- tunity to meet new people. It's kind of like being in a super sociable hallway where lots of people are walking by and chatting to each other, but you can do it on the margins of what youire doing anyway. M So what makes a good tweet? Briana Saunders, Van- couver Island, British Columbia, senior, says including a link to an article or picture, posting something funny, or asking a question makes a good tweet. Saunders manages the Twitter account for Student Union Activities and gets paid to blog about Twitter for her brother's social media website, in addition to tweeting for social purposes. I tweet while Fm walking to class, listening to my iPod, in between sending texts, she says. 'gEveryone,s going to have a Twitter soon, just like everyone has a Facebook. TWITTER l 22

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Alex Ziskind, Chicago senior, found a Michael Kors down jacket for S66 at TJ Maxx . For Halloween, Ziskind ditched her costume for a little black dress she found at Target. 'cl look at high fashion magazines for ideas and then shop at cheap stores that sell similar styles for less,', Ziskind says. A number of recessionistas are trading their clothes for store credit or cash at places like Wild Man Vintage. Owner Phil Chiles says he looks for clothing that is well made and timeless when he is buying vintage goods that people bring in. Chiles started shopping at thrift shops because he collected obscure t-shirts that couldn't be found in main- stream department stores. A number of people go into thrift shops knowing what they want. The key to shopping at a vintage store is having an idea about what you want before you go. There's a lot of inventory but recessionistas can sift through the junk to find a fashion gem. THRIFT STORE SHOPPING DOES TAKE A LOT OF PATIENCE. IF YOU GOIN KNOWING WHAT YOU WANT, YOU CAN FOCUS AND FIND SOME REALLY QUALITY THINGS. Michaela Bowman, Duluth, Minn., senior, says she makes a list of things she wants before she goes into a vintage store. Thrift store shopping does take a lot of patiencef Bowman says. Nlf you go in knowing what you wants you can focus and find some really quality things. Bowman also trades clothing with her mother to save money. lt's a cheaper alternative to buying vintage clothes while still pulling off the vintage look. Another thrift store for recessionistas to peruse is Arizona Trading Co., which buys and sells a variety of vintage apparel. Recessionistas are also selling and buying clothing on eBay to keep a reasonable budget. Brian Sears, Lawrence senior, says eBay is the way he deals with the current world market, because there is a lot more to choose from than a Kansas City or Lawrence storefront. ul once found a pair of vintage Harley Davidson shoes that were modeled after Nike Dunks from the l98Os,', Sears says. uThey were pretty out there, but l sold them on eBay for SSO. There are tons ofvintage kicks and designer threads on eBay for recessionistas dedicated to saving money. its yet another way for fashion driven shoppers to maintain their trendy styles. These shoppers are smart and savvy in our down economy. Some scour the pages of Vogue, Elle and CQ and keep up on trends while looking for cheaper, passable alternatives that can be found at vintage shops and stores that offer designer looks at a discount. You can look like a million without spending a million just by changing the way you shop. RECESSIONISTAS l 24