Kansas State University - Royal Purple Yearbook (Manhattan, KS)

 - Class of 2007

Page 27 of 504

 

Kansas State University - Royal Purple Yearbook (Manhattan, KS) online collection, 2007 Edition, Page 27 of 504
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Page 27 text:

new owriprs I How much did it cost to buy IK-State? For Pepsi-Cola, the price tag was $50,000 per year. Pep si entered an agreement with K-State in 1999. According to the proposal, Pepsi agreed to donate at least $50,000 (including $20,000 in free products) per year for 1 years. However, not everyone on campus was happy with the deal. Iris Kalkofen, senior in animal sciences and industry, preferred Coca-Cola. I like Coke a lot better than Pepsi, Kalkofen said. A lot of time, I drink more Coke than water She said she wished K-State would have signed a deal with Coke, instead of with Pepsi. I understand that we ' re a Pepsi school, but it sucks that you can ' t find a Coke anywhere on campus, she said. Not only was K-State a Pepsi campus, but it was also known for its affiliation with Nike products. In September, K-State entered a partnership with Nike. As part of the six-year contract, Nike provided clothing, shoes, equipment and accessories to all 1 6 varsity athletic teams, Tim Weiser, athletic director, said in a press release. For athletes, it meant they began using Nike products exclusively. Allison Banks, senior in secondary education and manager of the women ' s basketball team, said she received a lot of Nike products. All of our warm-ups and sweats are Nike, she said. We I JgjJ have at least two pairs of Nike shoes — one to wear on campus, like to class, and the other for games and on the road. Una Guebert, manager at the K-State Super Store and the Cats Closet, said they sold predominately Nike products. People had brand recognition with Nike products and customers often bought Nike because of its quality, Guebert said. People know that Nike is good quality and it wears well, she said. From a merchant ' s perspective, having K-State in agreement with Nike was good for business, she said. We ' ll be able to get a better variety of products, Guebert said. The name sells itself. People know the name, and that ' s fun and they ' re excited about it. J

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photo illustration by Christopher Hanewinckel



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