James River High School - Kanawhan Yearbook (Buchanan, VA)

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Exciting Event The big moment. 161

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Graduation - an Laughter filled the halls before graduation as happy seniors antici- pated the arrival of their final school days. When these days came upon them at last, there was little laughter at the school and many tears. All the seniors awaited the moment when the class averages were announced. Lucille All was chosen valedictorian and Frankie Deisher, salutatorian. However, the laughter and the tears are in the past for the senior, and with commencement came the responsibility of adulthood. Then is shown the true worth of these individuals— their associations with others. The girls hurried to get ready. Mr. Sprinkle presented awards to those Seniors who had a record of perfect attendance. 160 At last the big moment for the seniors had arrived.

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ADVERTISING Products are of no value unless the consumer is made aware of their existence. This is the pur- pose of advertising: to convinc- ingly present a commodity to the public. As the business cycle re- volves, want creating demand and demand necessitating produc- tion, advertising fulfills its role as the spokesman of industry. Advertisers deal in the ab- stract-words and images— to represent the concrete— goods and services— realizing that man is controlled through his thoughts and that it is to this realm that they must appeal. 162