Indiana University of Pennsylvania - Oak Yearbook / INSTANO Yearbook (Indiana, PA)

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Belo i: IL ' P ' s old logo and slogan is um, ?;;gyK; The Co-op store began sell- still seen on some school vans. Bottom: ing mugs with the new logo in the fall. The new logo made its way to the floor Other Page: The selections of sweat- of the Memorial Field House gymnasi- shirts and logos are many. gMliana na I unlversllsf ■r all reasiDS Douglas M3cek Douglas Macek Douglas Macek

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Above: Is it OK to yell Big Indians, or Indiana, Indiana University of Penn- did they change it? Top left: Many sylvania and I LP. Other Page The shirts with the old logo are seen on homecoming banner changed to the campus, left. Even these two sweat- new logo for this year ' s parade. shirts, give the university three names: A Slice or Life 5

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CMtlhtj CarniK-Uc Of loyalty our symbols twain Her colors crimson and the gray. Collier Continued From Page 4 age with a tomahawk in one hand a severed head of a nice person in the other, or at any rate something that would not be flattering to real Indians or Big Indians. Before any of this threatened to take up too much of any- one ' s time, lUP appointed a committee to help solidify and change, if that ' s what it took, the school ' s image. Colleges are becoming much more sensitive about this, said Reed Agnew of Ag- new, Moyer and Smith Inc., a sales promotion agency. It ' s important in what they call re- cruiting, but is, in effect, mar- keting. They ' re becoming more sensitive to anything that can help them in this area. Agnew, who gets consulted about this stuff all the time, began to help lUP find itself imagewise. In the first place, it turned out that lUP ' s colors were nei- ther maroon or slate nor slate and maroon, but actually crim- son and gray, a little-known fact someone uncovered by reading the words to the alma mater. Of loyality our symbols twain Her colors crimson and gray There are other words too. but there it was, the smoking gun so to speak. We don ' t know how it hap- pened, but as of the late ' 50s, our colors began to be referred to as maroon and slate, said Larry Judge, the lUP sports spokesman. The colors aren ' t really being changed; it ' s more like they ' re being corrected. Beginning immediately then, lUP will answer crimson and gray, to all official inquiries as to its official colors and will conduct all correspondence and market a bunch of sweat- shirts under a new logo. The new logo, worked up by Agnew ' s firm, is a wild depar- ture using upper-case letters. It has more of a collegiate flavor, Agnew said. The oth- er one looked like it could be for a toy company. That taken care of, all that remains is the mildly trouble- some question of the nickname and even more mildly trouble- some rumor that lUP was defi- nitely and inalterably changing its nickname from the Indians to the Flaming Arrows. That is simply not true, even though Agnew, Moyer, Smith Inc. did at one point present a new symbol for the athletic teams that was in fact an arrow with attached flames. Basically, it was only for discussion purposes, said Dr. Ron Thomas, executive direc- tor of university relations and a member of the image commit- tee. The (proposed new) nick- name was just Arrows, but af- ter that, people started discussing different modifiers. There weren ' t too many modi- fiers that go with Arrows. Thomas said Blazing was one, but other than Flaming and Rubbertipped, I can ' t think of any either. Said Judge, It was de cided that we could run into some real trouble with the modifier. It probably will be decided at a meeting next week that lUP will, in this image ma- keover, stop short of changing the nickname. It is, afterall, unlikely that the Cherokee Na- tion is going to single out lUP for protest when the Atlanta Braves still employ a logo that features a yipping savage with no lower teeth who you just know has a glove compartment filled with unpaid parking tick- ets. It is further unlikely that IL ' P ' s women ' s athletic teams, now clumsily nicknamed the Lady Braves, will benefit from a change to something such as the , ' rrowettes. Moreover, in the face of the rumored attack of the Flaming Arrows, I UP experienced an outpouring of support for the old nickname. We had only heard from the people who thought about changing it, Judge said. What we found out was that there was such a feeling and attachment for the original nickname. I personally tested this by asking Sam. who works next to me and a graduated from lUP in the prebenign-identity -crisis days. Sam, I said. How would you feel if I UP changed its name from the Big Indians? I ' d be crushed. he said. Why ' I asked. They wouldn ' t change the name of the Fighting Irish, would they ' I nodded solemnly, and thought about the Indians, and the famous loyal twaining sym- bols, and how it might have all gone down in flaming arrows. Sam taught me that I should never worry about I U P ' s image again. -Gene Collier The Pittsburgh Press (NOTE: lUP ' s nickname re- mained the Indians following the meeting Collier men- tioned.)