Indiana State University - Sycamore Yearbook (Terre Haute, IN)

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,4 Public relation students are finalists Levi's- individual original 8' student management team hoped to produce a campaign for Levi Strauss and Company that would win a national advertising contest. The management team consisted of seven public relations students. Team members included Susie Hor- muth, Hanbstadt; Tammy Ayer, Terre Haute; Ellen Hazlett, Terre Haute; Christi Spainhour, Clarksville; Leanne Fay, Lawrenceburg; Tracy Potts, Oden; and Eugene Morgan, Palmetto, Fla. The contest was sponsored by Levi Strauss and Company and GolinrHarris Communication, Inc., from ChicagoJll. ISU students submitted campaign ideas and were one of 10 finalists out of a field of 35. The team at first came up with there's no imitating Levi's 501 jeans-the individual original as their cam- paign slogan. The team later decided to shorten the theme to the individual original. by Dana Rahe EugeneMorgan, Ellen Hazlett, LeanneFay, Christi Spainhour, Suzie Hormuth, TammyAyemnd Tracy Potts were members of the Levi competition team. team of public rela- tions students were challenged to put its talents to the test in the busi- ness world as a finalist in a na- tionwide advertising contest sponsored by Levi Strauss and Co.deolmrHamsCommu- nications, Inc., Chicago, Ill. The seven students were responsible for planning an eight-week campaign to pro- mote Levi's 501 jeans and denimjacketsonthecampuses of ISU, Rose-Hulman and St. Mary-of-the-Woods as well as intheTerre Haute high schools. The proposals were judged on creativity, thoroughness, pro- fessionalism and use of re- sources and budget. We were shocked when we found out we were finalists, Susie Hormuth, Haubstadt senior and leader of the group, said. We never imagined that our proposal would be chosen. Elaine showed off her typical ripped-at-the- knees and french cuffed pants. Student Life IE

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Ripped, torn Levi's were the fad, so were concert shirts in dark colors. lean jackets as well as hair ornaments were very much in fashion. Student Life Permed hair and oversize sweaters were big for girls. This ATO was too cool . The shades, bike punts, ripped Levi's, ankle bracelet, and tank top made for a perfect ensemble. Brand of root beer unknown.

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Twins tacie and Tracie Beach and S Bruce and BrianBridgewa- ter had more in common than being twins. Both sets were identical twins who chose to at- tend ISU. The uniqueness of the situation however, did not end there. Both were part of the same activities and schools. We both chose ISU because we were offered scholarships, said Stacie, the older tby a mere six minutesl of the twins. Stacie and Tracie were Alumni Scholar- ship recipients, and both had opted toward fields in the School of Education. Stacie was a health education and Tracie was a math education major. This was mainly because both of our parents were teachers in Joliet, 111., added Stacie. Even more interesting was the fact that their parents were not only alums of ISU, but the were alums of greek organiza- tions. l'Mom was a Chi Omega on campus while dad was a lambda Chi, continued Stacie, and Tra- cie and I were both looking for the same thing in a sororitye so we both preferred Chi Omega during rush. When we were younger, we were never identified as 'the twins'; we were treated as indi- viduals, and our parents never made us dress alike unless we wanted to. Much of this was the same for our brothers. Stacie and Tracie were not the only twins in the family. In I Student Life fact, two younger brothers, Kurt and Kevin, also identical, hope to someday attend ISU and be Lambda Chi's. Freshmen twins Bruce and Brian Bridgewater dominated the athletic scene. Bruce and Brian were both recruited to campus by ISU's football team. Bruce played the fullback position while his brother, Brian was a defensive back. Twins were not treated 1special' in our hometown, said Bruce, because there were seven sets of twins, five iden- tical, who attended South Putnam tHigh Schooll which had an enrollment of about 700. Bruce and Brian, also members of Pi Kappa Alpha fraternity, were roommates in Burford. We didn't know that many people when we came here on campus, and it Karen and Katie Liu are identical twins, but are quite different personality. made it easier coming to a large school knowing who yourroommates would be, said Bruce. Of course, not all is the same for the twins, for both chose to go into different fields. Bruce was a pro-pilot while Brian was a computer technology major. 50 many parents of twins dress them the same, added Bruce, but our parents wouldn't do that. Instead, they encour- aged us to do what we wanted and not what the other brother wanted. So, in response to the proverbial question: Are twins truly that much alike? many responded with three short, simple words... Well, sort of. The answer truly lied within the twins themselves, for only they really knew. by Marie Ann Hamrick in