Indiana State University - Sycamore Yearbook (Terre Haute, IN)

Page 28 text:

Ripped, torn Levi's were the fad, so were concert shirts in dark colors. lean jackets as well as hair ornaments were very much in fashion. Student Life Permed hair and oversize sweaters were big for girls. This ATO was too cool . The shades, bike punts, ripped Levi's, ankle bracelet, and tank top made for a perfect ensemble. Brand of root beer unknown.

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xx; The Indiana Theater has a large auditorium and on weekends, the second level is packed with students. The Indiana means splendor When students were searching for entertainment one place they turned was the Indiana Theater. In need of repairs, the old movie house still amazed stu- dents with the splendor it displayed. The elegance could still be seen from the moment one bought a ticket at the box office. Although the size of the screen kept the audience in awe, the low price of admission kept them returning. At$1.25, students could afford to see their favor- ite movies at the Indiana while other movie theaters were charging $5 and up. Films this past year ranged in style and topics. Dustin Hoffman's Oscar win- ning performance in Rainman was en- joyed by many near the end of the year. Disney's release of the animated classic, Bambi, had the Indiana Theater filled to capacity as the school year resumed in fall, 1988. Students enjoyed the Indiana Thea- ter with the low prices and a look into the past. The old movie house added a mystic to viewing a movie. Many students expressed interest in seeing the slow disappearing elegance of the Indiana Theater restored. Not many movie palaces still stand and stu- dents felt this one should be saved. By Kyle Leitch Student Life IE I

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,4 Public relation students are finalists Levi's- individual original 8' student management team hoped to produce a campaign for Levi Strauss and Company that would win a national advertising contest. The management team consisted of seven public relations students. Team members included Susie Hor- muth, Hanbstadt; Tammy Ayer, Terre Haute; Ellen Hazlett, Terre Haute; Christi Spainhour, Clarksville; Leanne Fay, Lawrenceburg; Tracy Potts, Oden; and Eugene Morgan, Palmetto, Fla. The contest was sponsored by Levi Strauss and Company and GolinrHarris Communication, Inc., from ChicagoJll. ISU students submitted campaign ideas and were one of 10 finalists out of a field of 35. The team at first came up with there's no imitating Levi's 501 jeans-the individual original as their cam- paign slogan. The team later decided to shorten the theme to the individual original. by Dana Rahe EugeneMorgan, Ellen Hazlett, LeanneFay, Christi Spainhour, Suzie Hormuth, TammyAyemnd Tracy Potts were members of the Levi competition team. team of public rela- tions students were challenged to put its talents to the test in the busi- ness world as a finalist in a na- tionwide advertising contest sponsored by Levi Strauss and Co.deolmrHamsCommu- nications, Inc., Chicago, Ill. The seven students were responsible for planning an eight-week campaign to pro- mote Levi's 501 jeans and denimjacketsonthecampuses of ISU, Rose-Hulman and St. Mary-of-the-Woods as well as intheTerre Haute high schools. The proposals were judged on creativity, thoroughness, pro- fessionalism and use of re- sources and budget. We were shocked when we found out we were finalists, Susie Hormuth, Haubstadt senior and leader of the group, said. We never imagined that our proposal would be chosen. Elaine showed off her typical ripped-at-the- knees and french cuffed pants. Student Life IE