Henderson State University - Star Yearbook (Arkadelphia, AR)

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-E03 KAN Qi Chico and the Man was very popular with students. Freddie Prinze was the star. style, language, and characters in the show. Across the campus, one could hear imitated cries of DYNOMlTE! patterned after J. J., the tall, lanky, wide-mouthed star of the half-hour program. Geraldo Rivera, in special late- night programs, brought to HSU students ninety minutes of current controversial material in Good Night, America . His shows relayed through film and guest stars all about abortion, homosexuality, prostitution, Fanne Foxe, Sly Stone's wedding, drug addiction, politics, and unemployment. And, of course, no evening was com- plete without the familiar call of Here's Johnny! . At twelve o'clock p.m. on Satur- day nights, the halls were filled with the driving beat of Carl Doug- las, Gladys Knight, Isaac Hayes, and Kung Fu Fighting, all being poured out from Soul Train . Wolfman Jack introduced to America new talent and current hits during Friday night's Mid- night Special . Perhaps more entertaining than the programs were the thirty, forty-five and sixty second com- mercial spots. For instance, when was the last time a freckled-faced, red-haired tot looked you in the eye and asked, Who's got my pickle? And who can resist the beautiful sheepdog blinded by his fur who speaks for dog food, quipping, Tastes great! What's it look like? Although NBC could broadcast Chico and the Man, a show about a mis-used Chicano, Purina Dog Chow had to remove their Mexican-accented speaking Chihuahua from the commercial spot. Ewell Gibbons gave students a snicker when he announced that he discovered the taste of wild hickory nuts and told of how to eat bark and pine cones. Cigarette advertisements were entirely banned from the Boob Tube, but beer commercials sprang up simultaneously, telling students to grab for all the gusto they could. The number one chal- lenge of the spring semester was to rattle off in less than four seconds, Two all beef patties, special sauce, lettuce, cheese, pickles, on- ions, on a sesame-seed bun. Television turned to the daring this season with the running of several Fl rated films. A two-nig ht run of The Godfather had stu- dents neglecting their studies for an intense study of a Mafia-ori- ented family, and for weeks people tried to talk like Marlon Brando. Love Story again tore the hearts of the more sentimental and easy- to-please viewers, and Streisand's who s Gm My P ck: 27

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26 whos Got My Pickle? whos eof my pickle . One of the niftiest little items to pop up in the twentieth century is the ever-popular television set. Through all the little tubes, wires, and plugs that make up this con- temporary marvel, the world views everything from space flights, wars, impeachment hearings, sold-out sports events, to news- Casts, current films, instruction on birth control, and concerts. Little by little, television is expanding its limitations and has become a major influence on college life and the students themselves. The fall season started off with a bang -Monday night football. It was from 7:00 p.m. on that the li- brary was occupied by young women taking an opportunity to cram while their male companions huddled around a television set, adjusting dials, placing bets, and drinking beer. Screaming and bel- lowing phrases of discontent at a fumble, or cheers of support at a touchdown, the men gathered around the color set at the Union, massed together over fuzzy reception at the dorm, or flopped in couches and pillows at fraternity houses or apartments.The evening left many a female a football wid- ow for the duration of the pro season, and then through all the bowl games. But while the male population devoted themselves to the video grid-iron, a particular Monday Cartoons by CRAIG WILSON W by VICKI SCHLIMGEN evening was spent by every Rhoda Morganstern fan, who had their eyes glued to the set watching the long-awaited wedding of Rhoda and Joe. Not a single viewer had a dry eye as the Bronx Jew recited her vows to her handsome, popular fiance, thus ending the saga of the fate of the future of a thirty-four year old spinster. On Thursday evenings, students lamented to the woes of the Depression-struck Walton family, as each week John Boy, Ma and Pa, Mary Ellen, and the rest wrestled themselves out of a saccarin-sweet dilemma. Another favorite was the new sa- tire dealing with ethnic prejudice - Chlco and the Man. Through the Friday episodes oflight-hearted bigotry between an old man and his young Chicano hired help, stu- dents picked up new terms and points of argument to use in their next discussion on prejudice. Also offering bigotry and bull- headedness was the popular All In The Family . Every Saturday evening Archie Bunker filled the dorms with his views on politics, polacks, women, and facts of life. Bringing a new, refreshing light to a dreary situation comedy, Hsu readily responded to the smash hit, Good Times , a black-cast show about the problems in the lives of American Blacks. Students could identify with the environment,

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