Delta High School - Yearbook (Delta, MO)

Page 17 text:

8 RGER NG SO TH MISSOURIAN Max Headroom takes on prime time i By En: lle's the perfect Symhol or the '80s Not just lrenrller' lhanfrlmu, but him-cr, qmfk. er ann queue' Max llrad- l Mutt Fruver Max at 4-play.-4 ny Cana rlizln aetur Mutt Frewer The twn have graduated from a llrltlsll TV Qluuv and a Fine- mat interview show to AlK s mx llwlnmm 'rwmy Minutes lntn the Future. :ur- lng Tllesrlnye Set in it wurld nr orwf-llmn wfnnnlllgy, un.- tlww glvrq Frewer 3 .flum- to :mpm-ur zu the Inu uniting Min and lu burst out nt lhe umm-r rms.-l. ' as lm pm: lt, as investigative reporter Edi- son Carulr The show fellows im- mg Brother-lwh Network 211. which ean monitor viewer rc- mmn. and. when tr-ings gn nwry, must- viewers to bmw up eo-surfing Amanda lmys and Chris Young an Mnx's teenage rn-mm, the sem-5 paints a bleak view of TV, a bold step for network televi- sion to take The show is about the faceless nature of corporate Tv, explains Frewer ll-li ABC iQ telling us, 'Nlbble the hand that feeds you, but dun t bite ll ' U Frewer attributes M:lx's popularity to the fact that Mad Max i Max Heldroom In the irreverent ABU' 'fun Hudmomg' jg .ln 1-ue., computer-generated Alter ego ot ln- dgy, vesllgatlve reporter Edison Carter In as HE-- nu -Aan.-vt-mn, reasonnrly witty, :ind has a lurvhend like Mount Rushmore and teeth like ivory boards The computer image ls also fle- signed to appeal to a genera- tion 'Awln-m everyone and nn brother ham atleast a talcula- wr, at-.-tmllng to rfewef. wlnlc Max gained mme as an interviewer who dared Ln go where no interviewer had gone bc-lore. his wit Lrisque jnkesp has been umm fur me new venture Frewer duesn't mind, since Ihr off the-Cliff cable show wlill appears, and the we-4 gives him Q uname not to he eclipsed by his slut- tering alter ego. At first, it was important to perpctrale the ruse about who the character wan, so l didn't mind the anonymity, says Frewer, Max's popularity grow amazingly tant. Wlth two shows. extensive merchan- dising, the role -as spokes' computer-generated person Cape's for Coke lCan a He a Ilvad- room campaign be far be- hind7j and the mark of pop culture status - parodies on radio programs - the only danger appears to be overexposure It is important that we keep one step ahead, ac- knowledge Frewcr AS lung as Max isn't plgeonholed, say, as a Coke spokesman, he'll be OK. What's next? The White House, pro claims Prewer