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Page 42 text:
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ROHERT BURNS Burns, ungustly treated by h1 blographers and repulsed by the soclety of Ed1nburgh, was one of the greatest poets 1n England The proof of this lles 1B the fact that s poems are stlll read today as the most bIlCf and sincere work of fhelr k1nd 1 He, unllke other writers dashed off a poem when he was 1n the mood, unllke Gray h dld not spend months and years pollshlng lt, but left 1 lt was Hls songs are h1s best works and although he had hardly any educatlon h expressed hlmself 1 a mo t clear, concise, and COHVlHC1Hg manner Burnie llfe was tragedy, he had hardly begun h1m After belng surrounded by that group of hero worshlp pers, who were hls frlends one mlnute and who were strangers to hlm the next, who repulsed h1m when hr least de rv d 1t, death mu t have been a pleas ant outlet for H15 sorrows James Sh161dS 137 THE LUH OF ADVERTISEMENTS An advertlsement has one maln purpose and that show the publlc a certaln product to 1ts best advant ages Advertlslng does not llmlt ltself only to news papers but to the sl1ghtest Slgn or statement passed by un notlced A HRoom to Letv Slgn 1S a form of advertlslng and so are all the movle programs whlch are sent out weekly The result of proper ad V6Ft1S1Dg 15 astonlshlng Small buslnesses which are runnlng down have bullt p thelr sales and proflts merely by the proper advertlslng of thelr product Although the pr1ce of advertlslog 15 very hlgh, the proflts galned from thl are correspondlnly hlgh There are three magor type of advert1s1ng1 T first and most frequently use the Hstralghtv ty e, thls ls, for example an ad vertlsement for soad whlch says HUse FOFtbO1DdGF Beauty Soap for 1ts marvelous quall t es, etc, etc Then comes the 3dVGFt1S1Hg caled the HBlurbN typee wh1ch 15 usually Wh1Ch type of off ln some spectacular plcture A well known clgarette uses thls type on thelr hlghway posters usually Ju t a sentence and the name of the product a verse or a sentence catches the eye ThlS a ' 15 usually set lng and allurlng type of ad vertlsement 1S the dramatlzed advertlsement Thls type br lng ln the name of the pro duct lnterwoven 1n a story whlch 15 lntended to hold the reader's lnterest The Fad10 'adn because lt 15 more d1v1dual and makes the person really hear what the product 1S good for and how lt may be used The contests are also one of the greatest advertls lng schemes developed Due to the fact that many t1m6S one has to send box tops, etc The product 15 bought by many and 15 1n that way trled and 1f lt lS good, the manufactur er flgures that the person who bought the product to enter the contest wlll agaln buy the product and become a steady cllent, Whlsperlng campalgns are 9 Q I-i . . . u .S . -. S. - 1- ' . . g I . -. . . 1 t .S ' . . . ' ' hi ' s ' ' he ,S T. J . .. , n ,- ed is ' ps .I , , e I. ' . ' 't as i .H . . . A . . .-1 ' ' 5 ll dj ' - ' ' ' 1 ' 'n s ' 1 . A 0 - . . - ' s , . A a . . to live when death overtook . The thiFQ and most CatCh' . 0 . ' . , - R A . . 1 ' N . ' - S - K' ' n . L. '. , - - inx . ' 1 is to ' ' ' l ' 4 9 to ' V- 4 . . 0 ' A I ' , . . , ' . it . G - ' i 1 a I a I .. . .
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Page 43 text:
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some+lnes lrstltuted to sell a product but usually tul tvpe of advertl lr s used only to L, DJLOC nlture s B 7S t ae J O N net re llble sore es used Skl fl qc lllf' ee 100. rt Y els omexs Id. u L odth dvertlslng some l re able K r aflr sorrow. 'ul' oflng E, Ulla o t uvertl lns found ln ll C no megezlnes L or the fdkes are slofl N ered out mls fool lo 1C re o fnow Hwnat' uFlO hdnuone 13, OUl LLBWAlf For man ytnn s Q o JO1HlHg the emoly hdl een Cqllbd tre l1bI8 re were qulte 1 l refereroe wele qulte o lng more ear Tlere were 1 'l 1 I' L, Fticlxu dlfleredt cout t e seloe Fo perloel dry Ul a ,eeord, A Q HDI LlE3.S mo t VO U71 -.2 0 , t the-f CFP PLCOIF1 LV' LV ive ew eooc casts, C el '71'lC., Oihl h1CH .ak I1 lr x, 3 T16 he non lesslon xD fron tlwe o SDS lme etder AOHleS Jere dded to tkls COlleCt1ODo But now now tH1S S1tu8tlOH has chdneedx Insteod of the o book eases there ure boom shelves on eech Sldt t e room, o smell t l t one end and tke nalazlne r on AC of the llbrary has been esteb llshod qrexe lS 1 flDO future ah ead for the Conant Hlgh School Llbrdry Bernard Keegan '37 NOWHIJG TO WO Bum HOP ln the llttle felsn vll age he WOFl1Dg eay was over From the llelds brown and bold d ants were lOJlJ tludolnq trel y l'lOIT1c JetI'Cl 1' EHHEG flee re eu n. 1 , ee lt, ard hdpplhess Tlttle hlldfrh, cent lf eroef f lnnln beblnd sole hOlGl on +o course homesrun l ts I the r moth r r e O 1 thers n b cl e were ctr y en llth aelndsnf ero o ough words lokels, and robe ,and some were leddlng clumsy, stupld lOOK1uQ mu ts. Ahead of thls group were 1 man dnd d oy Thls mln had WTlttCQ en bl f look of sor ow wrle r d le lts defy ll46 e T e bo feo t s l ther and tn zes 1 u smell house lf dlsf he Many houses 1 L w e of hand Fe umoer Jtre s ttered bout 1U o eroup them llVLd these peesonts To one of them the man and the boy qulokly mode thelr J vf They stepped lHS1dL quletl , softly the men spoke 'dom 15 Q e, Lucy?H Q l TAI' ' Lp . : 1 ' . '1 - J- . f,vV iv. ' .L ' . M A , f ' 's'.g is , ' sell large Q V E 'el ee ' - lLA1. ' , ' ' A - ' ' , plenof 'nd rad',H - L-- ' 'hg 'ylf of ad'e rising is ' H . so etlmes misleading und ' l'e 'Ag it is U nftlm-e 2 - J by ehgets te draw pst .A ug one to the n'Ct that is the , , - , , V J V-F, V . J A i .ef ' l A L .U Ll XJ.. If LL' ' . - 'I pnoyle bel nve lt -li '- V much to their l Le el J . - W , - A VL 1 1- v V Q E R 1. -. l - - . . U ' - - 0 '1 C' 'Q - Q . . N . . e J M . .A V , , f - 5mvgr' :n.x.sl51mu,r s sg ' l'. G' ' 2 X - yr, , e,e A, , . : ,Vi ' V , V ' uw e. J . ,155 , J S lg elnd le f,' ,' A-,' f - , -,, . -l 1, MH , , U , V , , E- A , V E V, V FV VV! V! G l 1 V V 1 V' Q v . Q - .my ., ' '- - 1 M... . ' 3 fg Y. .. , -,, - Y 1, A . V . 4 F , . ., O L LJ sl. 1 ,, ll. 15 d O .n L l y to sod t 1. , XG We V Wwlltq X . thl advertising L far J V' s f :QV f. T 4' ,Vigff+ H V Vtcn o sl p-e doyV .5 lb. V L if - .Tin 0 -J ' Q C -'. fi 1 ,-X. 4 '1 VG .1 V , : v ' MQ ,, ,V , 1 , s ..f 5 Qt J were Il',- g 1- 44--- - , 1- F. -r-', 1' . nb - U the ,l ,, We e P- . Mil sk'rl or sl A ' 4 L its e- eistersq Tre fa- 'e e d Vrl hers V' Q f r'- ' ' f- 53 - - - . , V ,U ,cpm F H or ad- lng crude nomo mede soythes, . . . v . 'e- s' -1l' A ' fs if on , e dssf. V ' to l 1 .H A. 4, u V ox - - bee e li 'Ml - ' ry, Tne -, ' 1,0 ,Ln TVVV n V V . ,-, f 1 H 1 lem l..G', . s - y 'f 1 ', X be ns bu -ly .l, : R , ' ' 1 f e- C 1 be fb . ' ' f' '.ldied ery d'M - .1 , -Vfs Q36 3 he 1 rel- 2 11. W 1 fa' L 3 -, ,Lf h ld .'ft Q e gl sable, i-d a mage- 11 - . ei- fhrs on his fOr3h.3d. -A T. lf if 3 - , , L- ' -- , . , . . . . V Alt,O f.,eY1eV ef' .f e5 V of h Q ly 1- V ,L PLCC mls- tl hi fin, .fl ' e' . 1h we e va jelf in e- were O1 Q '1 - ' - C N 4 ff: C 4' - k - , ,K h. L... .VVix.eC1 ,J v V P I J-ll 0 - fm X L V f Jang , Q 1' t' '. Cell.: VV' Il ed JI ' Llb- A ' V- :VV 'hi-5 dl-is Znade . , 8 Gif' lf Msusl' E 'At' G7 N1 tn- -V-2Un l AT re- - soon Q '. 11 ', V VV 1 I VV . I I -. x V 54.11 1. A. .4 H U- D -L L 5- V tl' ': - . VV , V A F Q V 0 J -:- 2 L . . . . ' ' V- 'V t ' l E ' 1 A ' T J- - ' v- f 1 A. V- V' 1 N ' x. 1. ' 'Qld , ' 'J . , , - N 4 A 1 ' -Y ld . e .4 A - 1-- ,. e V: V V U . ' h L ' . 4- ' U .L ' 'i 'E L. ll cl ' .5 fa . 11. Ltr- L1 . A rv V 4 I - Q ' . ,V . -0 i : ' ' , V 1- ' ' -1 V V L - . A it gl QQ 1' rf I- -A '5 . 1 V . I. , , . . - A l 1 dz 1 - t' 1 f - A . A I, V -. - V. ' I ' 0 ' ' ' .X . . NV ri W - :.,'l . 0 gf: - , ,'L -'- S - other. Wltf tosrxs Mlss Hunohrey enu S me OL the SLHlOF Qlflo our colleotlan of over 300 volumes n greatly 1HCFCaSud mag lne sec lOl 15 kept ln a flne orderly eordltlon and a oeflnlte systen for tro runnln Ushe lS no better, father,' was the sorrowful reply, For weeks now Mrso Mu1HlOH had l n ln that bed, between l le and deeth NO doctor seemed to be able to help Mr. Mennlon and lad, John, had kept on do
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