Chamberlain Vocational High School - Volt Yearbook (Washington, DC)

Page 35 text:

fs E, : X' X' E: X

Page 37 text:

Adveriising - Ari The course in Advertising Art is designed to equip the student to meet the exacting demands of the modern world. They are trained in perspective, lettering, the basic pnnci- ples of layout, type, anatomy, graphic arts, color and its signifi- cance in advertising. They leam the many different techniques such as airbnish. pen and ink, watercolor, tempera, and scratchboard. They must be thoroughly familiar with the use of overlays and various types of color separation as well as a working know- ledge of reproduction and printing techniques. The student must know the many different kinds of adver- tising media such as direct mail, poster, newspaper magazine and visual aids. He must understand how to work with photographs cropping t . . X 4 and retouching them for advertising purposes. + lt, . i 'se :L st I , , 9' Ramon Long works on an illustration. fs .' Q KT! ' 'ii XL' S-1 Ramon Long helps Barbara Morris with her job. in ss. si cy