Babson College - Babsonian Yearbook (Wellesley, MA)

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Edward I. McGee Northeastern University The courses under the Division of Dis- tribution, along with the entire curriculum, underwent the process of change and mod- ernization coordinate with the new four hour program which was instituted two years ago. Providing a more thorough coverage of subject matter was only one change. A more exciting feature was the introduction of a new course called Creative Marketing Prob- lem Solving. Unlike most of the distribution courses which stimulate thinking, the prob- lem solving course went further and included an intensive study in the thought process. The new course is only one example of the dynamic philosophy which permeates the Distribution Division. Colonel McGee, Chairman of the Distribution Division, re- ceived his B.S. from Northeastern University and his M.B.A. from Babson. In addition to his educational background, he has been Production Manager for Ingalls-Miniter Ad- vertising Agency, Assistant Advertising Man- ager at the Dennison Manufacturing Com- pany, and the Advertising and Sales Con- sultant at Viking Manufacturing Company. He is Chairman of the Educational Commit- tee of the Advertising Club of Greater Boston and National Registrar-Bursar of the Ameri- can Academy of Advertising. In the classroom, the Colonel induces as much class participation as possible. He looks upon the summer selling requirement of all Distribution majors with great favor as it provides an opportunity for young men to apply practically the salesmanship studied in their junior year. He feels that men enter- ing distribution should have a definite ex- posure to selling which enables the student to develop a better idea of a desired future career. A major objective of any school is to provide instructors completely imbued with the subject matter, and highly enthusiastic about teaching. Colonel McGee is an ex- cellent example of the fulfillment of this ob- jective. DISTRIBUTION

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Thomas C. Kienzle, Ir. Stanford University John P. McMahon City College of New York Allen B. Gluck Babson Institute Horace R. Givens Columbia University Descom D. Hoagland III Babson Institute

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Bertrand R. Canfield Webber College Hubert A. Mann University of Washington Alan MacDonald University of South Carolina