Armstrong College - Aldus Yearbook (Berkeley, CA)

Page 12 text:

MR. ARMSTRONG PEIlFECTl0N ln these days of big business and industry and complex organizations, educa- tion specifically tailored for top vocational objectives becomes a vital essential for every man and Woman who would exercise the leadership of a key or chief executive position tomorrow. One does not have to turn back the pages very many years to find that the field of applied economies was almost wholly undeveloped. Because of the tremendous pressure for more sound financing, more efficient pro- duction, more adequate distribution, and more enlightened direction of all the factors in the modern enterprise, the field of knowledge having to do with busi- ness and industry became the fastest growing phase of all the fields of knowledge. Business education had to keep pace. The colleges and universities had to expand their training so that the increasing demand for trained personnel might be met. Today the great corporate enterprises are literally combing the campuses of our institutions of higher learning for the cream of the crop-young men and young wolnen with strong personalities, good work habits and attitudes, and. excel- lent scholarship records symbolizing the development of those logical powers of the mind essential in analyzing weighty problems and making sound decisions which may affect the well-being of the whole nation. It is not enough to take a given subject. lt is vital that the leader of the future build the strengths while in training which will groom him for high responsibility tomorrow. To build these strengths it is essential that the student do his best. That best today must be better than yesterday, and the best for the tomorrows must symbolize the growing stature of man. Perfection may not have been achieved, but the challenge of doing one's best will have been met.

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LARRY WEST, JR. Advertising Pnl ZETA December 12, 1925 July 9, 1953 IN MEM0llIAM L. L. DEAL, B.A. Asst. Prof. of Accounting June 9, 1893 May 12, 1953

Page 13 text:

ESTHER P. ARMSTRONG Mastery of subject matter is a worthy goal whether it be in the training for a musician, an engineer, a farmer or a business student. Today girls are taking their places beside their brothers in the important field of business. Wl1a't would businesses large and small do if they were not? It would be hard to answer. And how interesting and challenging young women are finding their work in the business world. It would he difficult for 'them to picture them- selves in the position, of their grandmothers, when it was considered improper for a Hl'espectable" girl to venture beyond the field of teaching or nursing. Marriage no longer means the end of a career for a young woman. Thousands today are working full-time to assist husbands through their college preparation, possibly taking a recess of a few years when their children are small. More than a few women have returned to the ofiieewhen their children were old enough to assume some of the household responsibilities. Children, in turn, have taken pride in their mother's new hair style, her new business wardrobe, and the new alert- ness which she has developed. Those who have spent adequate time and effort to become well prepared for a business position need not feel that they have something that will soon become outmoded and useless. It will always be at hand ready to serve them. A short period of brush-up may he needed, but how much better it is to be prepared than to find oneself in a possible emergency at middle life with neither training nor experience. Hold on to your opportunity to train, master your subjects, build a scholarly record, and you can take pride and Hnd satisfaction in your work. The world has a place for you.