University of Texas Austin - Cactus Yearbook (Austin, TX)

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SilSH The three-building fortress of the Communication complex not only contains classrooms, but shelters production studios, photography labs and publication presses. r What Is That Old Rusty Building Though the Communication complex covers an almost two acre tra ' ct, bounded by Guadalupe and Whitis and by 26th and 25th streets, the huge, three building complex often seemed oversha- dowed by the other colleges at UT. An education in communication often seemed nebulous compared to the strict requirements of business or science majors. The College of Communication, however, provided optimal training and research facilities for its students. Seemingly shielded by the rusty exte- rior of the broadcasting building, the treasures within the complex remained unrealized by most University students. Built in 1973, the three buildings housed academic and production facilities for the College of Communication and for Texas Student Publications. The Texas Student Publication (TSP) building was the home of the Cactus yearbook, UTmost magazine and The Daily Texan. Through these publications, students were able to apply and develop the journalistic and photographic skills they acquired in their classes. The production building (CMB), was the location for the Department of Radio-Television-Film (RTF) facilities. Its treasures ranged from five radio studies for KUT-FM and radio libraries to six tel- evision studios for KLRN-TV. Addition- ally, two studios were taping locations for KLRN ' s Austin City Limits. In the most familiar section of the Communication complex, the academic building or CMA housed classrooms, offices and multi-media equipment. Diversified-specialization character- ized individual departments: from the seventh floor where advertising and speech offices and classrooms were located, to the second floor, a speech and hearing clinic enabled students to help children and the elderly with speech or hearing disorders. According to John Daly, professor of speech, ' With the speech department so clearly the strong- est in research and good people in all production, we ' re also probably the best equipped in the country. The college combined dreams with reality in areas like production, writing, social work and management theories, and produced skilled and professionally oriented students. College of Communication 191

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College of Communication . Dean Robert Jefferys In 1 6 short years, the College of Com- munication has sextupled in size, enroll- ment growing from 502 declared majors in 1965 to 3,310 in 1981. The college ' s phenomenal growth has brought it to the number three position in size at the Uni- versity. The Department of Radio-Televi- sion-Film garnered the greatest number of students with 61 1 enrolled while the Department of Speech brought up the rear with 252 declared majors. According to Dean Robert Jeffery, the curriculum goals and requirements remained about the same for the col- lege ' s four departments despite the growth. Degree programs offered in the Departments of Speech, RFT, Journalism and Advertising provided students with broad educational backgrounds for futures in reporting news, selling ads, teaching, organizing management in bus- iness or producing films. Karat Kirkpatrick perfects her use of hand skills. ' I Radio, television and film students, like Sandy Kyrish. gain experience through night productions. Advertising senior Beth Pritchett designs a campaign for a Switzerland-Houston conference. Seniors. Lavinia Correll and Tom Duderstadt monitor a broadcast of UT Newswatch. 1 90 College of Communication

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Education Physical Education majors must master sports well enough to instruct others in such basics as scoring in archery. Dean Lorrin Kennamer Resulting from the traditionally low pay and the scarce job market for teach- ers, the College of Education ' s enroll- ment has decreased. There were approxi- mately 2,500 students enrolled at the undergraduate level and approximately 1,000 at the graduate level in 1980. However, enrollment was expected to increase because the word is out that teachers can get jobs, said Dean Lorrin Kennamer of the College of Education. The placement service in the college is able to get jobs for all their applicants, provided the students are willing to relo- cate, he said. During the year, the college was in the early stages of developing a graduate level program which would specialize in educating students in the training of employees in industrial surroundings. The College of Education was also involved in an Adult Performance Learning program which developed books, films and other learning materials for young adult drop- outs who wished to qualify for high school diplomas. This self-paced pro- gram with 42 basic objectives helped these adults cope in society. The educa- tion department is interested in the edu- cational process, wherever you will find it, the dean said. Though archery classes do not require a high degree of fitness, they are growing in popularity. 1 92 College of Education