University of Florida - Tower / Seminole Yearbook (Gainesville, FL)

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The Public Relations Student Society of America (PRSSA) under President Andrea Hutchinson, accomplished many firsts. They established the Edward L. Bernays Scholarship fund to award money to public relations students. They also put on a ball to raise money for the Adam Walsh Resource Center. Members went to the national conference of PRSSA and PRSA and to the Southeastern District Conference. A student public relations team placed third nationally for their Levi-Strauss campaign, w hile an advertising team worked with Burger King in the American Advertising Federation competition. The department of advertising and public relations sponsored the A.P. Phillips Advertising Lecture and the Florida Magazine Associations annual editor ' s conference. Classes participated in the Bateman National Public Relations Case Study, from which they produced a one-half hour video tape and a campaigns book. There were career days and workshops for advertising and public relations. A $64,000 grant was provided by AT T to purchase new graphics equipment for a video-text class. The broadcasting department purchased some updated equipment for improved telecommunications in its six working newsrooms; three radio stations, WRUF-AM and FM; and a television station, WUFT. The college offered four degrees in broadcasting, journalism, advertising, and public relations. The college which ranked seventeen nationally had 1,632 students enrolled in it. Journalists Get Professional Practice p 1) The WUFT-5 newsvan holds a full studio control room and can operate up to four cameras. 2) Professor Marth teaches a reporting lab. In this class, students get experience writing local news and feature stories. 3) Paul Enriquez, a senior journalism major, works in the Campus page newsroom. College Of Journalism And Communications 181 I) C. West

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I) Rock 104 disc jockey Jason Alexander, who has been on the staff over a year, sets up the next record. 2) Dr. Marilyn Fregly peers out a third floor office window of the journalism building for a breath of fresh air. 3) The five-year-old journalism building houses three radio stations and a television station. 180

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ROTC Combines Education, Service 1) R. Colon 2) J. Webster Military Science, which included the three branches of the Reserve Officer Training Corps, was one of the most well-established programs at the university. The purpose of the first two years of military science classes was to build citizenship and introduce military training and the ROTC program. In the third and fourth years, the classes created officers. Army ROTC cadets participated in various activities. These ranged from field exercises which increased military knowledge and gave the cadets practice in actually performing tactics they studied in the classroom, to events such as hosting a drill meet for high school drill teams from around the state. Air Force ROTC activities included a POW MIA run and a pass and review parade. Air Force cadets traveled to the University of Central Florida to participate in the Limecut competition, a day of athletic games and competition between all the Air Force ROTC programs in the state. Navy ROTC members filled their time by participating in numerous service projects. Cadets acted as waiters, ushers and served as security guards at Gator Growl and weekly football games. Members also took part in a blood drive sponsored by the Tri-Service Organization, a group of representatives from each of the three branches. — John Webster 1) Cadets correctly align themselves for the day ' s drill. 2) Education is one of the many goals a cadet strives for. 3) Cadets salute their superiors during their pass and review. 10) Military Service