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Page 123 text:
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The Alumni Fortnightly ALTHOUGH THE CALIFORNIA ALUMNI ASSOCIATION has been an active factor in university life for a period of forty-five years, it was not until 1W)7 that an alumni publication devoted entirely to the interests of the graduates was brought to life. Prior to 1907 the Unirersity of California Ma azine and the Chronicle at different times served in the capacity as the pub- lication of the alumni. The experiment with periodicals partly devoted to alumni interests was hardly successful. A- a result, in the administration of ident James K. Moffitt ' 86, the California Alinnni JlY ,7 was estab- lished. The publication of the Weekly was continued without interruption for a period of eight years. In that time the prime importance of an alumni periodical was clearly obvious. In Jan- uary. 1 )!( . when the office of the asso- ciation was reorganized, the Weekly va- changed from the four-page news- RON-EY, EDITOR paper form to a sixteen-page magazine, and the frequency of issue was altered from once a week to twice a month. It is too early to forecast the wisdom of the change. A few figures, perhaps, may be in point. For many years the former paper was published at an average loss of $500 a year; the present paper, in the opening term of its life, produced an approximate profit of SI, 039.99. As to circulation, in the fall of 1915 the paid circulation of the Weekly was 834; at the end of the first year of the Fortnightly, the paid circulation was 2,624, with a guaranteed distribution of 3,150. With the change in form came a change in policy. The printing of a detailed account of campus events gave way to an attempt at summarizing a srri of events as they happen on the campus with the purpose of inter- preting for the alumni the meaning of these happenings. Feature articles relating to the development of the university and the activity of the alumni in relation to the university have been secured from time to time. Among the contributors have been President Wheeler, Dean Barrows, James Hopper ' 98, Col. George C. Edwards ' 73, Paul A. Sinsheimer ' 01, (icurur M. Stratton ' 88, Carleton H. Parker ' 04, William Nat Friend ' 96, and Prof. J. Loewenberg. one hundred and five
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