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Page 13 text:
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The 1927 Roll Call B THE time that this page is read the Roll Call will un- doubtedlj’ be finished. Alanj cadets have been watching the charts in the sally port with interest, and wasting otherwise per¬ fectly good time wondering what the pages contained besides numbers. Unless some unusual natural catastrophe intervenes, they may by this time satisfy their curiosity. The staff started out this year with one purpose, similar to that one which must have given “blurry Up” Yost his nickname. The fact of the matter is that the engraver extended favorable discounts for all copy that came in early. This gave the staff the opportunity which, together with the revenue provided by the work of Swatszel and his staff, provided a larger budget than ever before allotted to the production of the Roll Call. Whether the re.sults have increased with the revenue is, of course, to be decided by others than the staff. We have a slight suspicion that, during the “hurry up” period, the editor’s life was in grave danger. However, in spite of all its drawbacks, this policy resulted in every first classman having both a “snap” and a portrait, and has provided the money necessary to improve other parts of the book. The business staff this year put across an advertising campaign that broke all previous records by several hundred dollars. As if this achievement were not enough, this record amount was assembled in record time by a staff whose smallness broke all records. Circulation in the Corps was practically unanimous, while outside circulation was increased to a figure in excess of previous years. There is little more to be said, since good work seldom provides the writing material that a good failure does. Mr. Earle Hitch Faculty Adviser R. G. Stephens Editor-in-Chief M ' . H. Swatszel Business fanager
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Page 14 text:
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Finally there was the innovation of the company distribution of the books. This system greatly simplified the work oi handing out the completed annuals, which usually resulted in a mad mob scene at the door of the military science room. The 1927 Roll Call is tw’enty-four pages smaller that the 1926 book, ten pages shorter than the 1925 publication, and sixteen pages less than the annual published in 1924. Still the book, in the opinion of the staff, contains more material than any of the four preceding it. How this happened is quite beyond the imagination of the editor, but perhaps it might be accounted for by the deleting of extraneous and duplicated matter and the replacing of lists of names by paragraphs containing the same information. The class pictures, in which no faces could be discerned even by the most imaginative, were completely cut, as was the picture of commissioned officers. This latter, with all other groups which were merely repetitions of smaller groups, were removed to make room for new material or to reduce unnecessary expenditures. The boxing, swimming, and company athletics sections were increased, giving these sports the credit they deserve. As a whole, the Roll Call was increased and made smaller. The theme of the art work, which was based on the hope that the book would be a “treasure ship of memories,’’ was hit upon as the most fortunate change from the everlasting “knights and lances.” With the aid of the Indianapolis Engraving Company this theme has been carried through the book, using ships, parts of ships, their crews, and the activities attached to ships. The paper “stock” used this year is Warren’s Lustro, a paper which has many times proven successful in producing new and refreshing effects. To many, the use of plain black and white is offensive, w hile to others the change to the softer combination is at least pleasing ai ' .d a welcome change. Following the excellent example of last year, a Ca.slon type face was used for the body of the pages, with the contrast of an italic in the names on each First Class page.
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